The way people shop is currently changing. This only means that online stores need optimization to stay competitive and answer to the needs of customers. In this post, we’ll bring up the five ways in which you can use artificial intelligence technology in an online store to grow your revenues. Let’s begin!
1. Personalization with AI
Opening the list of AI trends that are certainly worth covering deals with a step up in personalization. Did you know that according to the results of a survey that was held by Accenture, more than 90% of shoppers are likelier to buy things from those stores and brands that propose suitable product recommendations?
This is exactly where artificial intelligence can give you a big hand. Such progressive technology analyzes the behavior of your consumers individually, keeping in mind their browsing and purchasing history. After collecting all the data, AI draws the necessary conclusions and offers those product recommendations that the user might like.
Look at the example below with the block has a carousel of neat product options. Obviously, this “move” can give a big boost to the average cart sizes.
2. Smarter Search Options
With the rise of the popularity of AI voice assistants and the leap in technology in general, the way people look for things on the web has changed. Everything is moving towards saving time and getting faster better results.
One of such trends deals with embracing the text to speech and image search technology. Did you notice how many search bars have “microphone icons” for talking out your request?
On a similar note, numerous sites have made a big jump forward after incorporating search by picture. In this case, uploaded photos get analyzed by artificial intelligence technology. The system studies what’s depicted on the image and cross-checks it with the products sold in the store. In several seconds the user is provided with a selection of similar products.
Without any doubt, this greatly helps users find what they were looking for faster. As you might have guessed, this is a time-saving feature. In essence, this omits the necessity to open dozens of product pages on multiple sites when seeking out a liked item that they’ve taken a screenshot or photo of.
Check out how such a feature works on the official Amazon website by taking a look at the screenshots of StyleSnap provided below.
3. Assisting Clients via Chatbots
The next point on the list is devoted to AI chatbots. This feature can be a real magic wand with client support which is also beneficial for online sales.
Real customer support specialists usually aren’t available 24/7. And keeping in mind that most requests are on repetitive topics, having a chatbot instantly handle many of the questions is a neat way to “unload” the work of humans.
Such chatbots use machine learning to get better at understanding and processing client queries. How do they work? They’re “taught” via scripts and scenario schemes. Therefore, the more data you supply them with, the more matters they’ll be able to cover.
Case in point, there’s such a chat available on the official Victoria’s Secret website. If the user launches the Digital Assistant, the messenger bot starts the conversation. Based on the selected topic the user selects from the options, the bot defines what will be discussed.
4. Determining Top-Selling Product Combos
A similar AI use case for boosting online revenues to the one mentioned in the first point, it becomes much easier to cross-sell products when artificial intelligence “cracks” the actual top matches. Based on the findings by Sumo, you can boost your revenues by 10 to 30% if you upsell wisely!
The product database of online stores gets larger by the month, making it harder to know for good which items go well together and complement each other. With AI on your analytics team, you don’t have to scratch your head guessing which products people are likely to additionally buy along with the item they’re browsing at the moment. This work on singling out data can be done for you.
As seen on the screenshot from the official MAC Cosmetics website, the upselling section on the product page presents supplement items in a carousel. Thus, the chance of these products getting added to the shopping cart increases (if you compare it to the situation when the client would search the site and find these products by himself).
5. “Try It On” with a Camera
The fifth AI technology in this list is virtual try on that borrowed the power of augmented reality technology in the world of sales.
Especially for fields like cosmetics or accessories, it is important to find ways to help clients to make up their minds and encourage them to buy an item without testing it physically. If you want, you can play around with such real-time functionality and put on makeup using your camera on the official Maybelline New York site.
Consumers, ultimately, become happier because this solution omits frustration and unneeded doubts. With everything evident and clear, people don’t have the need to take a shot in the dark what will be a good match, they can see it.
To conclude everything stated in this article, artificial intelligence is a big crunch point. Incorporating various AI-powered features into an online retail store can be a neat advancement leading to a visible growth in conversions.