Barbara Staron, Author at Data Science Blog

About Barbara Staron

Economist with a statistical background, I am based in Berlin and fully enjoy its creative dynamics.

Entries by Barbara Staron

Attribution Models in Marketing

April 18, 2019/in Big Data, Business Analytics, Business Intelligence, Data Mining, Data Science, Insights, Machine Learning, Main Category, Predictive Analytics, Statistics, Use Case, Use Cases/by Barbara Staron

Attribution Models A Business and Statistical Case INTRODUCTION A desire to understand the causal effect of campaigns on KPIs Advertising and marketing costs represent a huge and ever more growing […]

About Barbara Staron

Entries by Barbara Staron

Attribution Models in Marketing

Interesting links

Pages

Categories

Archive