Marketing Attribution Models
Why do we need attribution? Attribution – is the process of distributing the value of a purchase between the various channels, used in the funnel chain. It allows you to […]
I have been engaged in search engine marketing (SEO + PPC) for more than 5 years. And also specialize in web analytics. I work with many popular advertising services, web analytics and data visualization tools.
Why do we need attribution? Attribution – is the process of distributing the value of a purchase between the various channels, used in the funnel chain. It allows you to […]