Web Scraping Using R..!

In this blog, I’ll show you, How to Web Scrape using R..?

What is R..?

R is a programming language and its environment built for statistical analysis, graphical representation & reporting. R programming is mostly preferred by statisticians, data miners, and software programmers who want to develop statistical software.

R is also available as Free Software under the terms of the Free Software Foundation’s GNU General Public License in source code form.

Reasons to choose R

Reasons to choose R

Let’s begin our topic of Web Scraping using R.

Step 1- Select the website & the data you want to scrape.

I picked this website “https://www.alexa.com/topsites/countries/IN” and want to scrape data of Top 50 sites in India.

Data we want to scrape

Data we want to scrape

Step 2- Get to know the HTML tags using SelectorGadget.

In my previous blog, I already discussed how to inspect & find the proper HTML tags. So, now I’ll explain an easier way to get the HTML tags.

You have to go to Google chrome extension (chrome://extensions) & search SelectorGadget. Add it to your browser, it’s a quite good CSS selector.

Step 3- R Code

Evoking Important Libraries or Packages

I’m using RVEST package to scrape the data from the webpage; it is inspired by libraries like Beautiful Soup. If you didn’t install the package yet, then follow the code in the snippet below.

Step 4- Set the url of the website

Step 5- Find the HTML tags using SelectorGadget

It’s quite easy to find the proper HTML tags in which your data is present.

Firstly, I have to click on data using SelectorGadget which I want to scrape, it automatically selects the data which are similar to selected HTML tags. Before going forward, cross-check the selected values, are they correct or some junk data is also gets selected..? If you noticed our page has only 50 values, but you can see 156 values are selected.

Selection by SelectorGadget

Selection by SelectorGadget

So I need to remove unwanted values who get selected, once you click on them to deselect it, it turns red and others will turn yellow except our primary selection which turn to green. Now you can see only 50 values are selected as per our primary requirement but it’s not enough. I have to again cross-check that some required values are not exchanged with junk values.

If we satisfy with our selection then copy the HTML tag & include it into the code, else repeat this exercise.

Modified Selection by SelectorGadget

Step 6- Include the tag in our Code

After including the tags, our code is like this.

Code Snippet

If I run the code, values in each list object will be 50.

Data Stored in List Objects

Step 7- Creating DataFrame

Now, we create a dataframe with our list-objects. So for creating a dataframe, we always need to remember one thumb rule that is the number of rows (length of all the lists) should be equal, else we get an error.

Error appears when number of rows differs

Finally, Our DataFrame will look like this:

Our Final Data

Step 8- Writing our DataFrame to CSV file

We need our scraped data to be available locally for further analysis & model building or other purposes.

Our final piece of code to write it in CSV file is:

Writing to CSV file

Step 9- Check the CSV file

Data written in CSV file

Conclusion-

I tried to explain Web Scraping using R in a simple way, Hope this will help you in understanding it better.

Find full code on

https://github.com/vgyaan/Alexa/blob/master/webscrap.R

If you have any questions about the code or web scraping in general, reach out to me on LinkedIn!

Okay, we will meet again with the new exposer.

Till then,

Happy Coding..!

Determining Your Data Pipeline Architecture and Its Efficacy

Data analytics has become a central part of how many businesses operate. If you hope to stay competitive in today’s market, you need to take advantage of all your available data. For that, you’ll need an efficient data pipeline, which is often easier said than done.

If your pipeline is too slow, your data will be all but useless by the time it’s usable. Successful analytics require an optimized pipeline, and that looks different for every company. No matter your specific circumstances, though, a traditional approach will result in inefficiencies.

Creating the most efficient pipeline architecture will require you to change how you look at the process. By understanding each stage’s role and how they serve your goals, you can optimize your data analytics.

Understanding Your Data Needs

You can’t build an optimal data pipeline if you don’t know what you need from your data. If you spend too much time collecting and organizing information you won’t use, you’ll take time away from what you need. Similarly, if you only work to meet one team’s needs, you’ll have to go back and start over to help others.

Data analytics involves multiple stakeholders, all with individual needs and expectations that you should consider. Your data engineers need your pipeline to be accessible and scalable, while analysts require visual, relevant datasets. If you consider these aspects from the beginning, you can build a pipeline that works for everyone.

Start at the earliest stage — collection. You may be collecting data from every channel you can, which could result in an information overload. Focus instead on gathering things from the most relevant sources. At the same time, ensure you can add more channels if necessary in the future.

As you reorganize your pipeline, remember that analytics are only as good as your datasets. If you put more effort into organizing and scrubbing data, helpful analytics will follow. Focus on preparing data well, and the last few stages will be smoother.

Creating a Collaborative Pipeline

When structuring your pipeline, it’s easy to focus too much on the individual stages. While seeing things as rigid steps can help you visualize them, you need something more fluid in practice. If you want the process to run as smoothly as possible, it needs to be collaborative.

Look at the software development practice of DevOps, which doubles a team’s likelihood of exceeding productivity goals. This strategy focuses on collaboration across separate teams instead of passing things back and forth between them. You can do the same thing with your data pipeline.

Instead of dividing steps between engineers and analysts, make it a single, cohesive process. Teams will still focus on different areas according to their expertise, but they’ll reduce disruption by working together instead of independently. If workers can collaborate along every step, they don’t have to go back and forth.

Simultaneously, everyone should have clearly defined responsibilities. Collaboration doesn’t mean overstepping your areas of expertise. The goal here isn’t to make everyone handle everything but to ensure they understand each other’s needs.

Eliminating the time between steps also applies to your platform. Look for or build software that integrates both refinement and data preparation. If you have to export data to various programs, it will cause unnecessary bottlenecks.

Enabling Continuous Improvement

Finally, understand that restructuring your data pipeline isn’t a one-and-done job. Another principle you can adopt from DevOps is continuous development across all sides of the process. Your engineers should keep looking for better ways to structure data as your analysts search for new applications for this information.

Make sure you always measure your throughput and efficiency. If you tweak something and you notice the process starts to slow, revert to the older method. If your changes improve the pipeline, try something similar in another area.

Optimize Your Data Pipeline

Remember to start slow when optimizing your data pipeline. Changing too much at once can cause more disruptions than it avoids, so start small with an emphasis on scalability.

The specifics of your pipeline will vary depending on your needs and circumstances. No matter what these are, though, you can benefit from collaboration and continuous development. When you start breaking down barriers between different steps and teams, you unclog your pipeline.

Simplify Vendor Onboarding with Automated Data Integration

Vendor onboarding is a key business process that involves collecting and processing large data volumes from one or multiple vendors. Business users need vendor information in a standardized format to use it for subsequent data processes. However, consolidating and standardizing data for each new vendor requires IT teams to write code for custom integration flows, which can be a time-consuming and challenging task.

In this blog post, we will talk about automated vendor onboarding and how it is far more efficient and quicker than manually updating integration flows.

Problems with Manual Integration for Vendor Onboarding

During the onboarding process, vendor data needs to be extracted, validated, standardized, transformed, and loaded into the target system for further processing. An integration task like this involves coding, updating, and debugging manual ETL pipelines that can take days and even weeks on end.

Every time a vendor comes on board, this process is repeated and executed to load the information for that vendor into the unified business system. Not just this, but because vendor data is often received from disparate sources in a variety of formats (CSV, Text, Excel), these ETL pipelines frequently break and require manual fixes.

All this effort is not suitable, particularly for large-scale businesses that onboard hundreds of vendors each month. Luckily, there is a faster alternative available that involves no code-writing.

Automated Data Integration

The manual onboarding process can be automated using purpose-built data integration tools.

To help you better understand the advantages, here is a step-by-step guide on how automated data integration for vendor onboarding works:

  1. Vendor data is retrieved from heterogeneous sources such as databases, FTP servers, and web APIs through built-in connectors available in the solution.
  2. The data from each file is validated by passing it through a set of predefined quality rules – this step helps in eliminating records with missing, duplicate, or incorrect data.
  3. Transformations are applied to convert input data into the desired output format or screen vendors based on business criteria. For example, if the vendor data is stored in Excel sheets and the business uses SQL Server for data storage, then the data has to be mapped to the relevant fields in the SQL Server database, which is the destination.
  4. The standardized, validated data is then loaded into a unified enterprise database that you can use as the source of information for business processes. In some cases, this can be a staging database where you can perform further filtering and aggregation to build a consolidated vendor database.
  5. This entire ETL pipeline (Step 1 through Step 4) can then be automated through event-based or time-based triggers in a workflow. For instance, you may want to run the pipeline once every day, or once a new file/data point is available in your FTP server.

Why Build a Consolidated Database for Vendors?

Once the ETL pipeline runs, you will end up with a consolidated database with complete vendor information. The main benefit of having a unified database is that it would have filtered information regarding vendors.

Most businesses have a strict process for screening vendors that follows a set of predefined rules. For example, you may want to reject vendors that have a poor credit history automatically. With manual data integration, you would need to perform this filtering by writing code. Automated data integration allows you to apply pre-built filters directly within your ETL pipeline to flag or remove vendors with a credit score lower than the specified threshold.

This is just one example; you can perform a wide range of tasks at this level in your ETL pipeline including vendor scoring (calculated based on multiple fields in your data), filtering (based on rules applied to your data), and data aggregation (to add measures to your data) to build a robust vendor database for decision-making and subsequent processes.

Conclusion

Automated vendor onboarding offers cost-and-time benefits to your organization. Making use of enterprise-grade data integration tools ensures a seamless business-to-vendor data exchange without the need for reworking and upgrading your ETL pipelines.

Integrate Unstructured Data into Your Enterprise to Drive Actionable Insights

In an ideal world, all enterprise data is structured – classified neatly into columns, rows, and tables, easily integrated and shared across the organization.

The reality is far from it! Datamation estimates that unstructured data accounts for more than 80% of enterprise data, and it is growing at a rate of 55 – 65 percent annually. This includes information stored in images, emails, spreadsheets, etc., that cannot fit into databases.

Therefore, it becomes imperative for a data-driven organization to leverage their non-traditional information assets to derive business value. We have outlined a simple 3-step process that can help organizations integrate unstructured sources into their data eco-system:

1. Determine the Challenge

The primary step is narrowing down the challenges you want to solve through the unstructured data flowing in and out of your organization. Financial organizations, for instance, use call reports, sales notes, or other text documents to get real-time insights from the data and make decisions based on the trends. Marketers make use of social media data to evaluate their customers’ needs and shape their marketing strategy.

Figuring out which process your organization is trying to optimize through unstructured data can help you reach your goal faster.

2. Map Out the Unstructured Data Sources Within the Enterprise

An actionable plan starts with identifying the range of data sources that are essential to creating a truly integrated environment. This enables organizations to align the sources with business objectives and streamline their data initiatives.

Deciding which data should be extracted, analyzed, and stored should be a primary concern in this regard. Even if you can ingest data from any source, it doesn’t mean that you should.

Collecting a large volume of unstructured data is not enough to generate insights. It needs to be properly organized and validated for quality before integration. Full, incremental, online, and offline extraction methods are generally used to mine valuable information from unstructured data sources.

3. Transform Unstructured Assets into Decision-Ready Insights

Now that you have all the puzzle pieces, the next step is to create a complete picture. This may require making changes in your organization’s infrastructure to derive meaning from your unstructured assets and get a 360-degree business view.

IDC recommends creating a company culture that promotes the collection, use, and sharing of both unstructured and structured business assets. Therefore, finding an enterprise-grade integration solution that offers enhanced connectivity to a range of data sources, ideally structured, unstructured, and semi-structured, can help organizations generate the most value out of their data assets.

Automation is another feature that can help speed up integration processes, minimize error probability, and generate time-and-cost savings. Features like job scheduling, auto-mapping, and workflow automation can optimize the process of extracting information from XML, JSON, Excel or audio files, and storing it into a relational database or generating insights.

The push to become a data-forward organization has enterprises re-evaluating the way to leverage unstructured data assets for decision-making. With an actionable plan in place to integrate these sources with the rest of the data, organizations can take advantage of the opportunities offered by analytics and stand out from the competition.

Process Paradise by the Dashboard Light

The right questions drive business success. Questions like, “How can I make sure my product is the best of its kind?” “How can I get the edge over my competitors?” and “How can I keep growing my organization?” Modern businesses take their questions further, focusing on the details of how they actually function. At this level, the questions become, “How can I make my business as efficient as possible?” “How can I improve the way my company does business?” and even, “Why aren’t my company’s processes working as they should?”


Read this article in German:

Mit Dashboards zur Prozessoptimierung


To discover the answers to these questions (and many others!), more and more businesses are turning to process mining. Process mining helps organizations unlock hidden value by automatically collecting information on process models from across the different IT systems operating within a business. This allows for continuous monitoring of an organization’s end-to-end process landscape, meaning managers and staff gain specific operational insights into potential risks—as well as ongoing improvement opportunities.

However, process mining is not a silver bullet that turns data into insights at the push of a button. Process mining software is simply a tool that produces information, which then must be analyzed and acted upon by real people. For this to happen, the information produced must be available to decision-makers in an understandable format.

For most process mining tools, the emphasis remains on the sophistication of analysis capabilities, with the resulting data needing to be interpreted by a select group of experts or specialists within an organization. This necessarily creates a delay between the data being produced, the analysis completed, and actions taken in response.

Process mining software that supports a more collaborative approach by reducing the need for specific expertise can help bridge this gap. Only if hypotheses, analysis, and discoveries are shared, discussed, and agreed upon with a wide range of people can really meaningful insights be generated.

Of course, process mining software is currently capable of generating standardized reports and readouts, but in a business environment where the pace of change is constantly increasing, this may not be sufficient for very much longer. For truly effective process mining, the secret to success will be anticipating challenges and opportunities, then dealing with them as they arise in real time.

Dashboards of the future

To think about how process mining could improve, let’s consider an analog example. Technology evolves to make things easier—think of the difference between keeping track of expenditure using a written ledger vs. an electronic spreadsheet. Now imagine the spreadsheet could tell you exactly when you needed to read it, and where to start, as well as alerting you to errors and omissions before you were even aware you’d made them.

Advances in process mining make this sort of enhanced assistance possible for businesses seeking to improve the way they work. With the right process mining software, companies can build tailored operational cockpits that unite real-time operational data with process management. This allows for the usual continuous monitoring of individual processes and outcomes, but it also offers even clearer insights into an organization’s overall process health.

Combining process mining with an organization’s existing process models in the right way turns these models from static representations of the way a particular process operates, into dynamic dashboards that inform, guide and warn managers and staff about problems in real time. And remember, dynamic doesn’t have to mean distracting—the right process mining software cuts into your processes to reveal an all-new analytical layer of process transparency, making things easier to understand, not harder.

As a result, business transformation initiatives and other improvement plans and can be adapted and restructured on the go, while decision-makers can create automated messages to immediately be advised of problems and guided to where the issues are occurring, allowing corrective action to be completed faster than ever. This rapid evaluation and response across any process inefficiencies will help organizations save time and money by improving wasted cycle times, locating bottlenecks, and uncovering non-compliance across their entire process landscape.

Dynamic dashboards with Signavio

To see for yourself how the most modern and advanced process mining software can help you reveal actionable insights into the way your business works, give Signavio Process Intelligence a try. With Signavio’s Live Insights, all your process information can be visualized in one place, represented through a traffic light system. Simply decide which processes and which activities within them you want to monitor or understand, place the indicators, choose the thresholds, and let Signavio Process Intelligence connect your process models to the data.

Banish multiple tabs and confusing layouts, amaze your colleagues and managers with fact-based insights to support your business transformation, and reduce the time it takes to deliver value from your process management initiatives. To find out more about Signavio Process Intelligence, or sign up for a free 30-day trial, visit www.signavio.com/try.

Process mining is a powerful analysis tool, giving you the visibility, quantifiable numbers, and information you need to improve your business processes. Would you like to read more? With this guide to managing successful process mining initiatives, you will learn that how to get started, how to get the right people on board, and the right project approach.

Glorious career paths of a Big Data Professional

Are you wondering about the career profiles you may get to fill if you get into Big Data industry? If yes, then Bingo! This is the post that will inform you just about that. Big data is just an umbrella term. There are a lot of profiles and career paths that are covered under this umbrella term. Let us have a look at some of these profiles.

Data Visualisation Specialist

The process of visualizing data is turning out to be critical in guaranteeing information-driven representatives get the upfront investment required to actualize goal-oriented and significant Big Data extends in their organization. Making your data to tell a story and the craft of envisioning information convincingly has turned into a significant piece of the Big Data world and progressively associations need to have these capacities in-house. Besides, as a rule, these experts are relied upon to realize how to picture in different instruments, for example, Spotfire, D3, Carto, and Tableau – among numerous others. Information Visualization Specialists should be versatile and inquisitive to guarantee they stay aware of most recent patterns and answers for a recount to their information stories in the most intriguing manner conceivable with regards to the board room. 

 

Big Data Architect

This is the place the Hadoop specialists come in. Ordinarily, a Big Data planner tends to explicit information issues and necessities, having the option to portray the structure and conduct of a Big Data arrangement utilizing the innovation wherein they practice – which is, as a rule, mostly Hadoop.

These representatives go about as a significant connection between the association (and its specific needs) and Data Scientists and Engineers. Any organization that needs to assemble a Big Data condition will require a Big Data modeler who can serenely deal with the total lifecycle of a Hadoop arrangement – including necessity investigation, stage determination, specialized engineering structure, application plan, and advancement, testing the much-dreaded task of deploying lastly.

Systems Architect 

This Big data professional is in charge of how your enormous information frameworks are architected and interconnected. Their essential incentive to your group lies in their capacity to use their product building foundation and involvement with huge scale circulated handling frameworks to deal with your innovation decisions and execution forms. You’ll need this individual to construct an information design that lines up with the business, alongside abnormal state anticipating the improvement. The person in question will consider different limitations, adherence to gauges, and varying needs over the business.

Here are some responsibilities that they play:

    • Determine auxiliary prerequisites of databases by investigating customer tasks, applications, and programming; audit targets with customers and assess current frameworks.
    • Develop database arrangements by planning proposed framework; characterize physical database structure and utilitarian abilities, security, back-up and recuperation particulars.
    • Install database frameworks by creating flowcharts; apply ideal access methods, arrange establishment activities, and record activities.
    • Maintain database execution by distinguishing and settling generation and application advancement issues, figuring ideal qualities for parameters; assessing, incorporating, and putting in new discharges, finishing support and responding to client questions.
    • Provide database support by coding utilities, reacting to client questions, and settling issues.


Artificial Intelligence Developer

The certain promotion around Artificial Intelligence is additionally set to quicken the number of jobs publicized for masters who truly see how to apply AI, Machine Learning, and Deep Learning strategies in the business world. Selection representatives will request designers with broad learning of a wide exhibit of programming dialects which loan well to AI improvement, for example, Lisp, Prolog, C/C++, Java, and Python.

All said and done; many people estimate that this popular demand for AI specialists could cause a something like what we call a “Brain Drain” organizations poaching talented individuals away from the universe of the scholarly world. A month ago in the Financial Times, profound learning pioneer and specialist Yoshua Bengio, of the University of Montreal expressed: “The industry has been selecting a ton of ability — so now there’s a lack in the scholarly world, which is fine for those organizations. However, it’s not extraordinary for the scholarly world.” It ; howeverusiasm to perceive how this contention among the scholarly world and business is rotated in the following couple of years.

Data Scientist

The move of Big Data from tech publicity to business reality may have quickened, yet the move away from enrolling top Data Scientists isn’t set to change in 2020. An ongoing Deloitte report featured that the universe of business will require three million Data Scientists by 2021, so if their expectations are right, there’s a major ability hole in the market. This multidisciplinary profile requires specialized logical aptitudes, specialized software engineering abilities just as solid gentler abilities, for example, correspondence, business keenness, and scholarly interest.

Data Engineer

Clean and quality data is crucial in the accomplishment of Big Data ventures. Consequently, we hope to see a lot of opening in 2020 for Data Engineers who have a predictable and awesome way to deal with information transformation and treatment. Organizations will search for these special data masters to have broad involvement in controlling data with SQL, T-SQL, R, Hadoop, Hive, Python and Spark. Much like Data Scientists. They are likewise expected to be innovative with regards to contrasting information with clashing information types with have the option to determine issues. They additionally frequently need to make arrangements which enable organizations to catch existing information in increasingly usable information groups – just as performing information demonstrations and their modeling.

IT/Operations Manager Job Description

In Big data industry, the IT/Operations Manager is a profitable expansion to your group and will essentially be in charge of sending, overseeing, and checking your enormous information frameworks. You’ll depend on this colleague to plan and execute new hardware and administrations. The person in question will work with business partners to comprehend the best innovation ventures to address their procedures and concerns—interpreting business necessities to innovation plans. They’ll likewise work with venture chiefs to actualize innovation and be in charge of effective progress and general activities.

Here are some responsibilities that they play:

  • Manage and be proactive in announcing, settling and raising issues where required 
  • Lead and co-ordinate issue the executive’s exercises, notwithstanding ceaseless procedure improvement activities  
  • Proactively deal with our IT framework 
  • Supervise and oversee IT staffing, including enrollment, supervision, planning, advancement, and assessment
  • Verify existing business apparatuses and procedures remain ideally practical and worth included 
  • Benchmark, dissect, report on and make suggestions for the improvement and development of the IT framework and IT frameworks 
  • Advance and keep up a corporate SLA structure

Conclusion

These are some of the best career paths that big data professionals can play after entering the industry. Honesty and hard work can always take you to the zenith of any field that you choose to be in. Also, keep upgrading your skills by taking newer certifications and technologies. Good Luck 

6 Important Reasons for the Java Experts to learn Hadoop Skills

You must be well aware of the fact that Java and Hadoop Skills are in high demand these days. Gone are the days when advancement work moved around Java and social database. Today organizations are managing big information. It is genuinely big. From gigabytes to petabytes in size and social databases are exceptionally restricted to store it. Additionally, organizations are progressively outsourcing the Java development jobs to different groups who are as of now having big data experts.

Ever wondered what your future would have in store for you if you possess Hadoop as well as Java skills? No? Let us take a look. Today we shall discuss the point that why is it preferable for Java Developers to learn Hadoop.

Hadoop is the Future Java-based Framework that Leads the Industry

Data analysis is the current marketing strategy that the companies are adopting these days. What’s more, Hadoop is to process and comprehend all the Big Data that is generated all the time. As a rule, Hadoop is broadly utilized by practically all organizations from big and small and in practically all business spaces. It is an open-source stage where Java owes a noteworthy segment of its success

The processing channel of Hadoop, which is MapReduce, is written in Java. Thus, a Hadoop engineer needs to compose MapReduce contents in Java for Big data analysis. Notwithstanding that, HDFS, which is the record arrangement of Hadoop, is additionally Java-based programming language at its core. Along these lines, a Hadoop developer needs to compose documents from local framework to HDFS through deployment, which likewise includes Java programming.

Learn Hadoop: It is More Comfortable for a Java Developer

Hadoop is more of an environment than a standalone innovation. Also, Hadoop is a Java-based innovation. Regardless of whether it is Hadoop 1 which was about HDFS and MapReduce or Hadoop2 biological system that spreads HDFS, Spark, Yarn, MapReduce, Tez, Flink, Giraph, Storm, JVM is the base for all. Indeed, even a portion of the broadly utilized programming languages utilized in a portion of the Hadoop biological system segments like Spark is JVM based. The run of the mill models is Scala and Clojure.

Consequently, if you have a Java foundation, understanding Hadoop is progressively easier for you. Also, here, a Hadoop engineer needs Java programming information to work in MapReduce or Spark structure. Thus, if you are as of now a Java designer with a logical twist of the brain, you are one stage ahead to turn into a Hadoop developer.

IT Industry is looking for Professionals with Java and Hadoop Skills

If you pursue the expected set of responsibilities and range of abilities required for a Hadoop designer in places of work, wherever you will watch the reference of Java. As Hadoop needs solid Java foundation, from this time forward associations are searching for Java designers as the best substitution for Hadoop engineers. It is savvy asset usage for organizations as they don’t have to prepare Java for new recruits to learn Hadoop for tasks.

Nonetheless, the accessible market asset for Hadoop is less. Therefore, there is a noteworthy possibility for Java designers in the Hadoop occupation field. Henceforth, as a Java designer, on the off chance that you are not yet arrived up in your fantasy organization, learning Hadoop, will without a doubt help you to discover the chance to one of your top picks.

Combined Java and Hadoop Skills Means Better Pay Packages

You will be progressively keen on learning Hadoop on the off chance that you investigate Gartner report on big information industry. According to the report, the Big Data industry has just come to the $50 billion points. Additionally, over 64% of the main 720 organizations worldwide are prepared to put resources into big information innovation. Notwithstanding that when you are a mix of a Java and Hadoop engineer, you can appreciate 250% pay climb with a normal yearly compensation of $150,000.It is about the yearly pay of a senior Hadoop developer.

Besides, when you change to Big Data Hadoop, it very well may be useful to improve the nature of work. You will manage unpredictable and greater tasks. It does not just give you a better extension to demonstrate your expertise yet, in addition, to set up yourself as a profitable asset who can have any kind of effect.

Adapting Big Data Hadoop can be exceptionally advantageous because it will assist you in dealing with greater, complex activities a lot simpler and convey preferable yield over your associates. To be considered for examinations, you should be somebody who can have any kind of effect in the group, and that is the thing that Hadoop lets you be.

Learning Hadoop will open New Opportunities to Other Lucrative Fields

Big data is only not going to learn Hadoop. When you are in Big information space, you have sufficient chance to jump other Java and Hadoop engineer. There are different exceedingly requesting zones in big information like Artificial Intelligence, Machine Learning, Data Science. You can utilize your Java and Hadoop engineer expertise as a springboard to take your vocation to the following level. In any case, the move will give you the best outcome once you move from Java to Hadoop and increase fundamental working knowledge.

Java with Hadoop opens new skylines of occupation jobs, for example, data scientist, data analyst business intelligence analyst, DBA, etc.

Premier organizations prefer Hadoop Developers with Java skills

Throughout the years the Internet has been the greatest driver of information, and the new data produced in 2012 remained at 2500 Exabyte. The computerized world developed by 62% a year ago to 800K petabytes and will keep on developing to the tune of 1.2 zeta bytes during the present year. Gartner gauges the market of Hadoop Ecosystem to $77 million and predicts it will come to the $813 million marks by 2016.

A review of LinkedIn profiles referencing Hadoop as their abilities uncovered that just about 17000 individuals are working in Companies like Cisco, HP, TCS, Oracle, Amazon, Yahoo, and Facebook, and so on. Aside from this Java proficient who learn Hadoop can begin their vocations with numerous new businesses like Platfora, Alpine information labs, Trifacta, Datatorrent, and so forth.

Conclusion

You can see that combining your Java skills with Hadoop skills can open the doors of several new opportunities for you. You can get better remuneration for your efforts, and you will always be in high demand. It is high time to learn Hadoop online now if you are a java developer.

Interview – Customer Data Platform, more than CRM 2.0?

Interview with David M. Raab from the CDP Institute

David M. Raab is as a consultant specialized in marketing software and service vendor selection, marketing analytics and marketing technology assessment. Furthermore he is the founder of the Customer Data Platform Institute which is a vendor-neutral educational project to help marketers build a unified customer view that is available to all of their company systems.

Furthermore he is a Keynote-Speaker for the Predictive Analytics World Event 2019 in Berlin.

Data Science Blog: Mr. Raab, what exactly is a Customer Data Platform (CDP)? And where is the need for it?

The CDP Institute defines a Customer Data Platform as „packaged software that builds a unified, persistent customer database that is accessible by other systems“.  In plainer language, a CDP assembles customer data from all sources, combines it into customer profiles, and makes the profiles available for any use.  It’s important because customer data is collected in so many different systems today and must be unified to give customers the experience they expect.

Data Science Blog: Is it something like a CRM System 2.0? What Use Cases can be realized by a Customer Data Platform?

CRM systems are used to interact directly with customers, usually by telephone or in the field.  They work almost exclusively with data that is entered during those interactions.  This gives a very limited view of the customer since interactions through other channels such as order processing or Web sites are not included.  In fact, one common use case for CDP is to give CRM users a view of all customer interactions, typically by opening a window into the CDP database without needing to import the data into the CRM.  There are many other use cases for unified data, including customer segmentation, journey analysis, and personalization.  Anything that requires sharing data across different systems is a CDP use case.

Data Science Blog: When does a CDP make sense for a company? It is more relevant for retail and financial companies than for industrial companies, isn´t it?

CDP has been adopted most widely in retail and online media, where each customer has many interactions and there are many products to choose from.  This is a combination that can make good use of predictive modeling, which benefits greatly from having more complete data.  Financial services was slower to adopt, probably because they have fewer products but also because they already had pretty good customer data systems.  B2B has also been slow to adopt because so much of their customer relationship is handled by sales people.  We’ve more recently been seeing growth in additional sectors such as travel, healthcare, and education.  Those involve fewer transactions than retail but also rely on building strong customer relationships based on good data.

Data Science Blog: There are several providers for CDPs. Adobe, Tealium, Emarsys or Dynamic Yield, just to name some of them. Do they differ a lot between each other?

Yes they do.  All CDPs build the customer profiles I mentioned.  But some do more things, such as predictive modeling, message selection, and, increasingly, message delivery.  Of course they also vary in the industries they specialize in, regions they support, size of clients they work with, and many technical details.  This makes it hard to buy a CDP but also means buyers are more likely to find a system that fits their needs.

Data Science Blog: How established is the concept of the CDP in Europe in general? And how in comparison with the United States?

CDP is becoming more familiar in Europe but is not as well understood as in the U.S.  The European market spent a lot of money on Data Management Platforms (DMPs) which promised to do much of what a CDP does but were not able to because they do not store the level of detail that a CDP does.  Many DMPs also don’t work with personally identifiable data because the DMPs primarily support Web advertising, where many customers are anonymous.  The failures of DMPs have harmed CDPs because they have made buyers skeptical that any system can meet their needs, having already failed once.  But we are overcoming this as the market becomes better educated and more success stories are available.  What’s the same in Europe and the U.S. is that marketers face the same needs.  This will push European marketers towards CDPs as the best solution in many cases.

Data Science Blog: What are coming trends? What will be the main topic 2020?

We see many CDPs with broader functions for marketing execution: campaign management, personalization, and message delivery in particular.  This is because marketers would like to buy as few systems as possible, so they want broader scope in each systems.  We’re seeing expansion into new industries such as financial services, travel, telecommunications, healthcare, and education.  Perhaps most interesting will be the entry of Adobe, Salesforce, and Oracle, who have all promised CDP products late this year or early next year.  That will encourage many more people to consider buying CDPs.  We expect that market will expand quite rapidly, so current CDP vendors will be able to grow even as Adobe, Salesforce, and Oracle make new CDP sales.


You want to get in touch with Daniel M. Raab and understand more about the concept of a CDP? Meet him at the Predictive Analytics World 18th and 19th November 2019 in Berlin, Germany. As a Keynote-Speaker, he will introduce the concept of a Customer Data Platform in the light of Predictive Analytics. Click here to see the agenda of the event.

 


 

Interview: Does Business Intelligence benefit from Cloud Data Warehousing?

Interview with Ross Perez, Senior Director, Marketing EMEA at Snowflake

Read this article in German:
“Profitiert Business Intelligence vom Data Warehouse in der Cloud?”

Does Business Intelligence benefit from Cloud Data Warehousing?

Ross Perez is the Senior Director, Marketing EMEA at Snowflake. He leads the Snowflake marketing team in EMEA and is charged with starting the discussion about analytics, data, and cloud data warehousing across EMEA. Before Snowflake, Ross was a product marketer at Tableau Software where he founded the Iron Viz Championship, the world’s largest and longest running data visualization competition.

Data Science Blog: Ross, Business Intelligence (BI) is not really a new trend. In 2019/2020, making data available for the whole company should not be a big thing anymore. Would you agree?

BI is definitely an old trend, reporting has been around for 50 years. People are accustomed to seeing statistics and data for the company at large, and even their business units. However, using BI to deliver analytics to everyone in the organization and encouraging them to make decisions based on data for their specific area is relatively new. In a lot of the companies Snowflake works with, there is a huge new group of people who have recently received access to self-service BI and visualization tools like Tableau, Looker and Sigma, and they are just starting to find answers to their questions.

Data Science Blog: Up until today, BI was just about delivering dashboards for reporting to the business. The data warehouse (DWH) was something like the backend. Today we have increased demand for data transparency. How should companies deal with this demand?

Because more people in more departments are wanting access to data more frequently, the demand on backend systems like the data warehouse is skyrocketing. In many cases, companies have data warehouses that weren’t built to cope with this concurrent demand and that means that the experience is slow. End users have to wait a long time for their reports. That is where Snowflake comes in: since we can use the power of the cloud to spin up resources on demand, we can serve any number of concurrent users. Snowflake can also house unlimited amounts of data, of both structured and semi-structured formats.

Data Science Blog: Would you say the DWH is the key driver for becoming a data-driven organization? What else should be considered here?

Absolutely. Without having all of your data in a single, highly elastic, and flexible data warehouse, it can be a huge challenge to actually deliver insight to people in the organization.

Data Science Blog: So much for the theory, now let’s talk about specific use cases. In general, it matters a lot whether you are storing and analyzing e.g. financial data or machine data. What do we have to consider for both purposes?

Financial data and machine data do look very different, and often come in different formats. For instance, financial data is often in a standard relational format. Data like this needs to be able to be easily queried with standard SQL, something that many Hadoop and noSQL tools were unable to provide. Luckily, Snowflake is an ansi-standard SQL data warehouse so it can be used with this type of data quite seamlessly.

On the other hand, machine data is often semi-structured or even completely unstructured. This type of data is becoming significantly more common with the rise of IoT, but traditional data warehouses were very bad at dealing with it since they were optimized for relational data. Semi-structured data like JSON, Avro, XML, Orc and Parquet can be loaded into Snowflake for analysis quite seamlessly in its native format. This is important, because you don’t want to have to flatten the data to get any use from it.

Both types of data are important, and Snowflake is really the first data warehouse that can work with them both seamlessly.

Data Science Blog: Back to the common business use case: Creating sales or purchase reports for the business managers, based on data from ERP-systems such as Microsoft or SAP. Which architecture for the DWH could be the right one? How many and which database layers do you see as necessary?

The type of report largely does not matter, because in all cases you want a data warehouse that can support all of your data and serve all of your users. Ideally, you also want to be able to turn it off and on depending on demand. That means that you need a cloud-based architecture… and specifically Snowflake’s innovative architecture that separates storage and compute, making it possible to pay for exactly what you use.

Data Science Blog: Where would you implement the main part of the business logic for the report? In the DWH or in the reporting tool? Does it matter which reporting tool we choose?

The great thing is that you can choose either. Snowflake, as an ansi-Standard SQL data warehouse, can support a high degree of data modeling and business logic. But you can also utilize partners like Looker and Sigma who specialize in data modeling for BI. We think it’s best that the customer chooses what is right for them.

Data Science Blog: Snowflake enables organizations to store and manage their data in the cloud. Does it mean companies lose control over their storage and data management?

Customers have complete control over their data, and in fact Snowflake cannot see, alter or change any aspect of their data. The benefit of a cloud solution is that customers don’t have to manage the infrastructure or the tuning – they decide how they want to store and analyze their data and Snowflake takes care of the rest.

Data Science Blog: How big is the effort for smaller and medium sized companies to set up a DWH in the cloud? Does this have to be an expensive long-term project in every case?

The nice thing about Snowflake is that you can get started with a free trial in a few minutes. Now, moving from a traditional data warehouse to Snowflake can take some time, depending on the legacy technology that you are using. But Snowflake itself is quite easy to set up and very much compatible with historical tools making it relatively easy to move over.

Bringing intelligence to where data lives: Python & R embedded in T-SQL

Introduction

Did you know that you can write R and Python code within your T-SQL statements? Machine Learning Services in SQL Server eliminates the need for data movement. Instead of transferring large and sensitive data over the network or losing accuracy with sample csv files, you can have your R/Python code execute within your database. Easily deploy your R/Python code with SQL stored procedures making them accessible in your ETL processes or to any application. Train and store machine learning models in your database bringing intelligence to where your data lives.

You can install and run any of the latest open source R/Python packages to build Deep Learning and AI applications on large amounts of data in SQL Server. We also offer leading edge, high-performance algorithms in Microsoft’s RevoScaleR and RevoScalePy APIs. Using these with the latest innovations in the open source world allows you to bring unparalleled selection, performance, and scale to your applications.

If you are excited to try out SQL Server Machine Learning Services, check out the hands on tutorial below. If you do not have Machine Learning Services installed in SQL Server,you will first want to follow the getting started tutorial I published here: 

How-To Tutorial

In this tutorial, I will cover the basics of how to Execute R and Python in T-SQL statements. If you prefer learning through videos, I also published the tutorial on YouTube.

Basics

Open up SQL Server Management Studio and make a connection to your server. Open a new query and paste this basic example: (While I use Python in these samples, you can do everything with R as well)

EXEC sp_execute_external_script @language = N'Python',
@script = N'print(3+4)'

Sp_execute_external_script is a special system stored procedure that enables R and Python execution in SQL Server. There is a “language” parameter that allows us to choose between Python and R. There is a “script” parameter where we can paste R or Python code. If you do not see an output print 7, go back and review the setup steps in this article.

Parameter Introduction

Now that we discussed a basic example, let’s start adding more pieces:

EXEC sp_execute_external_script  @language =N'Python', 
@script = N' 
OutputDataSet = InputDataSet;
',
@input_data_1 =N'SELECT 1 AS Col1';

Machine Learning Services provides more natural communications between SQL and R/Python with an input data parameter that accepts any SQL query. The input parameter name is called “input_data_1”.
You can see in the python code that there are default variables defined to pass data between Python and SQL. The default variable names are “OutputDataSet” and “InputDataSet” You can change these default names like this example:

EXEC sp_execute_external_script  @language =N'Python', 
@script = N' 
MyOutput = MyInput;
',
@input_data_1_name = N'MyInput',
@input_data_1 =N'SELECT 1 AS foo',
@output_data_1_name =N'MyOutput';

As you executed these examples, you might have noticed that they each return a result with “(No column name)”? You can specify a name for the columns that are returned by adding the WITH RESULT SETS clause to the end of the statement which is a comma separated list of columns and their datatypes.

EXEC sp_execute_external_script  @language =N'Python', 
@script=N' 
MyOutput = MyInput;
',
@input_data_1_name = N'MyInput',
@input_data_1 =N'
SELECT 1 AS foo,
2 AS bar
',
@output_data_1_name =N'MyOutput'
WITH RESULT SETS ((MyColName int, MyColName2 int));

Input/Output Data Types

Alright, let’s discuss a little more about the input/output data types used between SQL and Python. Your input SQL SELECT statement passes a “Dataframe” to python relying on the Python Pandas package. Your output from Python back to SQL also needs to be in a Pandas Dataframe object. If you need to convert scalar values into a dataframe here is an example:

EXEC sp_execute_external_script  @language =N'Python', 
@script=N' 
import pandas as pd
c = 1/2
d = 1*2
s = pd.Series([c,d])
df = pd.DataFrame(s)
OutputDataSet = df
'

Variables c and d are both scalar values, which you can add to a pandas Series if you like, and then convert them to a pandas dataframe. This one shows a little bit more complicated example, go read up on the python pandas package documentation for more details and examples:

EXEC sp_execute_external_script  @language =N'Python', 
@script=N' 
import pandas as pd
s = {"col1": [1, 2], "col2": [3, 4]}
df = pd.DataFrame(s)
OutputDataSet = df
'

You now know the basics to execute Python in T-SQL!

Did you know you can also write your R and Python code in your favorite IDE like RStudio and Jupyter Notebooks and then remotely send the execution of that code to SQL Server? Check out these documentation links to learn more: https://aka.ms/R-RemoteSQLExecution https://aka.ms/PythonRemoteSQLExecution

Check out the SQL Server Machine Learning Services documentation page for more documentation, samples, and solutions. Check out these E2E tutorials on github as well.

Would love to hear from you! Leave a comment below to ask a question, or start a discussion!