Entries by Benjamin Aunkofer

Interview – Customer Data Platform, more than CRM 2.0?

Interview with David M. Raab from the CDP Institute David M. Raab is as a consultant specialized in marketing software and service vendor selection, marketing analytics and marketing technology assessment. Furthermore he is the founder of the Customer Data Platform Institute which is a vendor-neutral educational project to help marketers build a unified customer view […]

Interview: Does Business Intelligence benefit from Cloud Data Warehousing?

Interview with Ross Perez, Senior Director, Marketing EMEA at Snowflake Read this article in German: “Profitiert Business Intelligence vom Data Warehouse in der Cloud?” Does Business Intelligence benefit from Cloud Data Warehousing? Ross Perez is the Senior Director, Marketing EMEA at Snowflake. He leads the Snowflake marketing team in EMEA and is charged with starting […]

Interview – The Importance of Machine Learning for the Data Driven Business

To become more data-driven, organizations must mature their analytics and automate more of their decision making processes for innovation and differentiation. Data science seems like the right approach, yet is a new and fast moving field that seems to have as many dead ends as it has high ways to value. Cloudera Fast Forward Labs, […]

Process Analytics – Data Analysis for Process Audit & Improvement

Process Mining: Innovative data analysis for process optimization and audit Step-by-Step: New ways to detect compliance violations with Process Analytics In the course of the advancing digitization, an enormous upheaval of everyday work is currently taking place to ensure the complete recording of all steps in IT systems. In addition, companies are increasingly confronted with […]

Data Science vs Data Engineering

The job of the Data Scientist is actually a fairly new trend, and yet other job titles are coming to us. “Is this really necessary?”, Some will ask. But the answer is clear: yes! There are situations, every Data Scientist know: a recruiter calls, speaks about a great new challenge for a Data Scientist as […]

Data Science Knowledge Stack – Abstraction of the Data Science Skillset

What must a Data Scientist be able to do? Which skills does as Data Scientist need to have? This question has often been asked and frequently answered by several Data Science Experts. In fact, it is now quite clear what kind of problems a Data Scientist should be able to solve and which skills are […]