Tag Archive for: Data Science

Coffee Shop Location Predictor

As part of this article, we will explore the main steps involved in predicting the best location for a coffee shop in Vancouver. We will also take into consideration that the coffee shop is near a transit station, and has no Starbucks near it. Well, while at it, let us also add an extra feature where we make sure the crime in the area is lower.

Introduction

In this article, we will highlight the main steps involved to predict a location for a coffee shop in Vancouver. We also want to make sure that the coffee shop is near a transit station, and has no Starbucks near it. As an added feature, we will make sure that the crime concentration in the area is low, and the entire program should be implemented in Python. So let’s walk through the steps.

Steps Required

  • Get crime history for the last two years
  • Get locations of all transit stations and Starbucks in Vancouver
  • Check all the transit stations that do not have any Starbucks near them
  • Get all the data regarding crimes near the filtered transit stations
  • Create a grid of all possible coordinates around the transit station
  • Check crime around each created coordinate and display the top 5 locations.

Gathering Data

This covers the first two steps required to get data from the internet, both manually and automatically.

Getting all Crime History

We can get crime history for the past 14 years in Vancouver from here. This data is in raw crime.csv format, so we have to process it and filter out useless data. We then write this processed information on the crime_processed.csv file.

Note: There are 530,653 records of crime in this file

In this program, we will just use the type and coordinate of the crime. There are many crime types, but we have classified them into three major categories namely;

Theft (red), Break and Enter (orange) and Mischief (green)

These all crimes can be plotted on Graph as displayed below.

This may seem very congested and full, so let’s see a closeup image for future references.

Getting Locations of all Rapid Transit Stations

We can get the coordinates of all Transit Stations in Vancouver from here. This dataset has all coordinates of rapid transit stations in three transit lines in Vancouver. There are a total of 23 of them in Vancouver, we can then use it for further processing.

Getting Locations of all Starbucks

The Starbucks data is present here, we can scrape it easily and get the locations of all the Starbucks in Vancouver. We just need the Starbucks that is near transit stations, so we’ll filter out the rest. There are a total 24 Starbucks in Vancouver, and 10 of them are near Transit Stations.

Note: Other than the coordinates of Transit Stations and Starbucks, we also need coordinates and type of the crime.

Transit Stations with no Starbucks

As we have all the data required, now moving to the next step. We need to get to the transit Station locations that have no Starbucks near them. For that we can create an area of particular radius around each Transit Station. Then check all Starbucks locations with respect to them, whether they are within that area or not.

If none of the Starbucks are within that particular Transit Station’s area, we can append it to a list. At the end, we have a list of all Transit locations with no Starbucks near them. There are a total of 6 Transit Stations with no Starbucks near them.

Crime near Transit Stations

Now lets filter out all crime records and get just what we are interested in, which means the crime near Transit stations. For that we will plot an area of specific radius around each of them to see the crimes. These are more than 110,000 crime records.

Crime near located Transit Stations

Now that we have all the Transit Stations that don’t have any Starbucks near them and also the crime near all Transit Stations. So, let’s use this information and get crime near the located Transit Stations. These are about 44,000 crime records.

This may seem correct at first glance, but the points are overlapping due to abundance, so we can create different lists of crimes based on their types.

Theft

Break and Enter

Mischief

Generating all possible coordinates

Now finally, we have all the prerequisites and let’s get to the main task at hand, predicting the best coordinate for the coffee shop.

There may be many approaches to solve this problem, but the one I used in this program is that I will create a grid of all possible locations (coordinates) in the area of 1 km radius around each located transit station.

Initially I generated 1 coordinate for every m, this resulted in 1000,000 coordinates in every km. This is a huge number, and for the 6 located Transit stations, it becomes 6 Million. It may not seem much at first glance because computers can handle such data in a few seconds.

But for location prediction we need to compare each coordinate with crime coordinates. As the algorithm has to check for ~7,000 Thefts, ~19,000 Break ins, and ~17,000 Mischiefs around each generated coordinate. Computing this would want the program to process an estimate of 432.4 Billion times. This sort of execution takes many hours on normal computers (sometimes days).

The solution to this is to create a coordinate for each 10 m area, this results about 10,000 coordinate per km. For the above mentioned number of crimes, the estimated processes will be several Billions. That would significantly reduce the time, but is still not less.

To control this, we can remove the duplicate values in crime coordinates and those which are too close to each other ~1m. Doing so, we are left with just 816 Thefts, 2,654 Break ins, and 8,234 Mischiefs around each generated coordinate.
The precision will not be affected much but the time and computational resources required will be reduced a lot.

 

Checking Crime near Generated coordinates

Now that we have all the locations, we will start some processing on it and check each coordinate against some constraints. That are respectively;

  1. Filter out Coordinates having Theft near 1 km
    We get 122,000 coordinates with no Thefts (Below merged 1000 to 1)
  2. Filter out Coordinates having Break Ins near 200m
    We get 8000 coordinates with no Thefts (Below merged 1000 to 1)
  3. Filter out Coordinates having Mischief near 200m
    We get 6000 coordinates with no Thefts (Below merged 1000 to 1)
    Now that we have 6 Coordinates of best locations that have passed through all the constraints, we will order them.To order them, we will check their distance from the nearest transit location. The nearest will be on top of the list as the best possible location, then the second and so on. The generated List is;

    1. -123.0419406741792, 49.24824259252004
    2. -123.05887151659479, 49.24327221040713
    3. -123.05287151659476, 49.24327221040713
    4. -123.04994067417924, 49.239242592520064
    5. -123.0419406741792, 49.239242592520064
    6. -123.0409406741792, 49.239242592520064

How can MindTrades help?

MindTrades Consulting Services, a leading marketing agency provides in-depth analysis and insights for the global IT sector including leading data integration brands such as Diyotta. From Cloud Migration, Big Data, Digital Transformation, Agile Deliver, Cyber Security, to Analytics- Mind trades provides published breakthrough ideas, and prompt content delivery. For more information, refer to mindtrades.com.

Code

https://github.com/Mindtrades-Consulting/Coffee-Shop-Location-Predictor

 

Zusatz-Studium „Data Science and Big Data“ an der TU Dortmund

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Im Februar 2022 startet das berufsbegleitenden weiterbildende Studium „Data Science and Big Data“ an der Technischen Universität Dortmund zum 6. Mal.
Renommierte Wissenschaftlerinnen und Wissenschaftlern vermitteln Ihnen die neuesten datenwissenschaftlichen Erkenntnisse und zeigen, wie dieses Wissen praxisnah im eigenen Big-Data Projekt umgesetzt werden kann. Von der Analyse über das Management bis zur zielgerichteten Darstellung der Ergebnisse lernen Sie dabei Methoden der Disziplinen Statistik, Informatik und Journalistik kennen.

Das weiterbildende Studium richtet sich an alle Personen, die über einen natur-  oder ingenieurwissenschaftlich/ statistische Studienhintergrund verfügen oder aufgrund ihrer mehrjährigen Berufserfahrung mit Fragestellungen zum Thema Datenanalyse vertraut sind.

Mögliche Berufsgruppen sind:

  • Data Analyst
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  • Software-Entwickler

Das weiterbildende Studium umfasst 10 Veranstaltungstage über eine Dauer von 10 Monaten (Kursabschluss: November 2022). Die Kosten betragen 6.900 € (zahlbar in 3 Raten). Bewerbungsschluss ist der 29. November 2021. Weitere Informationen und Hinweise zur Anmeldung finden Sie unter: https://wb.zhb.tu-dortmund.de/zertifikatskurse/data-science-and-big-data/

Bewerbungsformular für Zusatzstudium an der TU Dortmund

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Bei Fragen können Sie sich gerne an den zuständigen Bildungsreferenten Daniel Neubauer wenden: daniel.neubauer@tu-dortmund.de oder 0231/755-6632

How to make a toy English-German translator with multi-head attention heat maps: the overall architecture of Transformer

If you have been patient enough to read the former articles of this article series Instructions on Transformer for people outside NLP field, but with examples of NLP, you should have already learned a great deal of Transformer model, and I hope you gained a solid foundation of learning theoretical sides on this algorithm.

This article is going to focus more on practical implementation of a transformer model. We use codes in the Tensorflow official tutorial. They are maintained well by Google, and I think it is the best practice to use widely known codes.

The figure below shows what I have explained in the articles so far. Depending on your level of understanding, you can go back to my former articles. If you are familiar with NLP with deep learning, you can start with the third article.

1 The datasets

I think this article series appears to be on NLP, and I do believe that learning Transformer through NLP examples is very effective. But I cannot delve into effective techniques of processing corpus in each language. Thus we are going to use a library named BPEmb. This library enables you to encode any sentences in various languages into lists of integers. And conversely you can decode lists of integers to the language. Thanks to this library, we do not have to do simplification of alphabets, such as getting rid of Umlaut.

*Actually, I am studying in computer vision field, so my codes would look elementary to those in NLP fields.

The official Tensorflow tutorial makes a Portuguese-English translator, but in article we are going to make an English-German translator. Basically, only the codes below are my original. As I said, this is not an article on NLP, so all you have to know is that at every iteration you get a batch of (64, 41) sized tensor as the source sentences, and a batch of (64, 42) tensor as corresponding target sentences. 41, 42 are respectively the maximum lengths of the input or target sentences, and when input sentences are shorter than them, the rest positions are zero padded, as you can see in the codes below.

*If you just replace datasets and modules for encoding, you can make translators of other pairs of languages.

We are going to train a seq2seq-like Transformer model of converting those list of integers, thus a mapping from a vector to another vector. But each word, or integer is encoded as an embedding vector, so virtually the Transformer model is going to learn a mapping from sequence data to another sequence data. Let’s formulate this into a bit more mathematics-like way: when we get a pair of sequence data \boldsymbol{X} = (\boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(\tau _x)}) and \boldsymbol{Y} = (\boldsymbol{y}^{(1)}, \dots, \boldsymbol{y}^{(\tau _y)}), where \boldsymbol{x}^{(t)} \in \mathbb{R}^{|\mathcal{V}_{\mathcal{X}}|}, \boldsymbol{x}^{(t)} \in \mathbb{R}^{|\mathcal{V}_{\mathcal{Y}}|}, respectively from English and German corpus, then we learn a mapping f: \boldsymbol{X} \to \boldsymbol{Y}.

*In this implementation the vocabulary sizes are both 10002. Thus |\mathcal{V}_{\mathcal{X}}|=|\mathcal{V}_{\mathcal{Y}}|=10002

2 The whole architecture

This article series has covered most of components of Transformer model, but you might not understand how seq2seq-like models can be constructed with them. It is very effective to understand how transformer is constructed by actually reading or writing codes, and in this article we are finally going to construct the whole architecture of a Transforme translator, following the Tensorflow official tutorial. At the end of this article, you would be able to make a toy English-German translator.

The implementation is mainly composed of 4 classes, EncoderLayer(), Encoder(), DecoderLayer(), and Decoder() class. The inclusion relations of the classes are displayed in the figure below.

To be more exact in a seq2seq-like model with Transformer, the encoder and the decoder are connected like in the figure below. The encoder part keeps converting input sentences in the original language through N layers. The decoder part also keeps converting the inputs in the target languages, also through N layers, but it receives the output of the final layer of the Encoder at every layer.

You can see how the Encoder() class and the Decoder() class are combined in Transformer in the codes below. If you have used Tensorflow or Pytorch to some extent, the codes below should not be that hard to read.

3 The encoder

*From now on “sentences” do not mean only the input tokens in natural language, but also the reweighted and concatenated “values,” which I repeatedly explained in explained in the former articles. By the end of this section, you will see that Transformer repeatedly converts sentences layer by layer, remaining the shape of the original sentence.

I have explained multi-head attention mechanism in the third article, precisely, and I explained positional encoding and masked multi-head attention in the last article. Thus if you have read them and have ever written some codes in Tensorflow or Pytorch, I think the codes of Transformer in the official Tensorflow tutorial is not so hard to read. What is more, you do not use CNNs or RNNs in this implementation. Basically all you need is linear transformations. First of all let’s see how the EncoderLayer() and the Encoder() classes are implemented in the codes below.

You might be confused what “Feed Forward” means in  this article or the original paper on Transformer. The original paper says this layer is calculated as FFN(x) = max(0, xW_1 + b_1)W_2 +b_2. In short you stack two fully connected layers and activate it with a ReLU function. Let’s see how point_wise_feed_forward_network() function works in the implementation with some simple codes. As you can see from the number of parameters in each layer of the position wise feed forward neural network, the network does not depend on the length of the sentences.

From the number of parameters of the position-wise feed forward neural networks, you can see that you share the same parameters over all the positions of the sentences. That means in the figure above, you use the same densely connected layers at all the positions, in single layer. But you also have to keep it in mind that parameters for position-wise feed-forward networks change from layer to layer. That is also true of “Layer” parts in Transformer model, including the output part of the decoder: there are no learnable parameters which cover over different positions of tokens. These facts lead to one very important feature of Transformer: the number of parameters does not depend on the length of input or target sentences. You can offset the influences of the length of sentences with multi-head attention mechanisms. Also in the decoder part, you can keep the shape of sentences, or reweighted values, layer by layer, which is expected to enhance calculation efficiency of Transformer models.

4, The decoder

The structures of DecoderLayer() and the Decoder() classes are quite similar to those of EncoderLayer() and the Encoder() classes, so if you understand the last section, you would not find it hard to understand the codes below. What you have to care additionally in this section is inter-language multi-head attention mechanism. In the third article I was repeatedly explaining multi-head self attention mechanism, taking the input sentence “Anthony Hopkins admired Michael Bay as a great director.” as an example. However, as I explained in the second article, usually in attention mechanism, you compare sentences with the same meaning in two languages. Thus the decoder part of Transformer model has not only self-attention multi-head attention mechanism of the target sentence, but also an inter-language multi-head attention mechanism. That means, In case of translating from English to German, you compare the sentence “Anthony Hopkins hat Michael Bay als einen großartigen Regisseur bewundert.” with the sentence itself in masked multi-head attention mechanism (, just as I repeatedly explained in the third article). On the other hand, you compare “Anthony Hopkins hat Michael Bay als einen großartigen Regisseur bewundert.” with “Anthony Hopkins admired Michael Bay as a great director.” in the inter-language multi-head attention mechanism (, just as you can see in the figure above).

*The “inter-language multi-head attention mechanism” is my original way to call it.

I briefly mentioned how you calculate the inter-language multi-head attention mechanism in the end of the third article, with some simple codes, but let’s see that again, with more straightforward figures. If you understand my explanation on multi-head attention mechanism in the third article, the inter-language multi-head attention mechanism is nothing difficult to understand. In the multi-head attention mechanism in encoder layers, “queries”, “keys”, and “values” come from the same sentence in English, but in case of inter-language one, only “keys” and “values” come from the original sentence, and “queries” come from the target sentence. You compare “queries” in German with the “keys” in the original sentence in English, and you re-weight the sentence in English. You use the re-weighted English sentence in the decoder part, and you do not need look-ahead mask in this inter-language multi-head attention mechanism.

Just as well as multi-head self-attention, you can calculate inter-language multi-head attention mechanism as follows: softmax(\frac{\boldsymbol{Q} \boldsymbol{K} ^T}{\sqrt{d}_k}). In the example above, the resulting multi-head attention map is a 10 \times 9 matrix like in the figure below.

Once you keep the points above in you mind, the implementation of the decoder part should not be that hard.

5 Masking tokens in practice

I explained masked-multi-head attention mechanism in the last article, and the ideas itself is not so difficult. However in practice this is implemented in a little tricky way. You might have realized that the size of input matrices is fixed so that it fits the longest sentence. That means, when the maximum length of the input sentences is 41, even if the sentences in a batch have less than 41 tokens, you sample (64, 41) sized tensor as a batch every time (The 64 is a batch size). Let “Anthony Hopkins admired Michael Bay as a great director.”, which has 9 tokens in total, be an input. We have been considering calculating (9, 9) sized attention maps or (10, 9) sized attention maps, but in practice you use (41, 41) or (42, 41) sized ones. When it comes to calculating self attentions in the encoder part, you zero pad self attention maps with encoder padding masks, like in the figure below. The black dots denote the zero valued elements.

As you can see in the codes below, encode padding masks are quite simple. You just multiply the padding masks with -1e9 and add them to attention maps and apply a softmax function. Thereby you can zero-pad the columns in the positions/columns where you added -1e9 to.

I explained look ahead mask in the last article, and in practice you combine normal padding masks and look ahead masks like in the figure below. You can see that you can compare each token with only its previous tokens. For example you can compare “als” only with “Anthony”, “Hopkins”, “hat”, “Michael”, “Bay”, “als”, not with “einen”, “großartigen”, “Regisseur” or “bewundert.”

Decoder padding masks are almost the same as encoder one. You have to keep it in mind that you zero pad positions which surpassed the length of the source input sentence.

6 Decoding process

In the last section we have seen that we can zero-pad columns, but still the rows are redundant. However I guess that is not a big problem because you decode the final output in the direction of the rows of attention maps. Once you decode <end> token, you stop decoding. The redundant rows would not affect the decoding anymore.

This decoding process is similar to that of seq2seq models with RNNs, and that is why you need to hide future tokens in the self-multi-head attention mechanism in the decoder. You share the same densely connected layers followed by a softmax function, at all the time steps of decoding. Transformer has to learn how to decode only based on the words which have appeared so far.

According to the original paper, “We also modify the self-attention sub-layer in the decoder stack to prevent positions from attending to subsequent positions. This masking, combined with fact that the output embeddings are offset by one position, ensures that the predictions for position i can depend only on the known outputs at positions less than i.” After these explanations, I think you understand the part more clearly.

The codes blow is for the decoding part. You can see that you first start decoding an output sentence with a sentence composed of only <start>, and you decide which word to decoded, step by step.

*It easy to imagine that this decoding procedure is not the best. In reality you have to consider some possibilities of decoding, and you can do that with beam search decoding.

After training this English-German translator for 30 epochs you can translate relatively simple English sentences into German. I displayed some results below, with heat maps of multi-head attention. Each colored attention maps corresponds to each head of multi-head attention. The examples below are all from the fourth (last) layer, but you can visualize maps in any layers. When it comes to look ahead attention, naturally only the lower triangular part of the maps is activated.

This article series has not covered some important topics machine translation, for example how to calculate translation errors. Actually there are many other fascinating topics related to machine translation. For example beam search decoding, which consider some decoding possibilities, or other topics like how to handle proper nouns such as “Anthony” or “Hopkins.” But this article series is not on NLP. I hope you could effectively learn the architecture of Transformer model with examples of languages so far. And also I have not explained some details of training the network, but I will not cover that because I think that depends on tasks. The next article is going to be the last one of this series, and I hope you can see how Transformer is applied in computer vision fields, in a more “linguistic” manner.

But anyway we have finally made it. In this article series we have seen that one of the earliest computers was invented to break Enigma. And today we can quickly make a more or less accurate translator on our desk. With Transformer models, you can even translate deadly funny jokes into German.

*You can train a translator with this code.

*After training a translator, you can translate English sentences into German with this code.

[References]

[1] Ashish Vaswani, Noam Shazeer, Niki Parmar, Jakob Uszkoreit, Llion Jones, Aidan N. Gomez, Lukasz Kaiser, Illia Polosukhin, “Attention Is All You Need” (2017)

[2] “Transformer model for language understanding,” Tensorflow Core
https://www.tensorflow.org/overview

[3] Jay Alammar, “The Illustrated Transformer,”
http://jalammar.github.io/illustrated-transformer/

[4] “Stanford CS224N: NLP with Deep Learning | Winter 2019 | Lecture 14 – Transformers and Self-Attention,” stanfordonline, (2019)
https://www.youtube.com/watch?v=5vcj8kSwBCY

[5]Tsuboi Yuuta, Unno Yuuya, Suzuki Jun, “Machine Learning Professional Series: Natural Language Processing with Deep Learning,” (2017), pp. 91-94
坪井祐太、海野裕也、鈴木潤 著, 「機械学習プロフェッショナルシリーズ 深層学習による自然言語処理」, (2017), pp. 191-193

* I make study materials on machine learning, sponsored by DATANOMIQ. I do my best to make my content as straightforward but as precise as possible. I include all of my reference sources. If you notice any mistakes in my materials, including grammatical errors, please let me know (email: yasuto.tamura@datanomiq.de). And if you have any advice for making my materials more understandable to learners, I would appreciate hearing it.

Positional encoding, residual connections, padding masks: covering the rest of Transformer components

This is the fourth article of my article series named “Instructions on Transformer for people outside NLP field, but with examples of NLP.”

1 Wrapping points up so far

This article series has already covered a great deal of the Transformer mechanism. Whether you have read my former articles or not, I bet you are more or less lost in the course of learning Transformer model. The left side of the figure below is from the original paper on Transformer model, and my previous articles explained the parts in each colored frame. In the first article, I  mainly explained how language is encoded in deep learning task and how that is evaluated.

This is more of a matter of inputs and the outputs of deep learning networks, which are in blue dotted frames in the figure. They are not so dependent on types of deep learning NLP tasks. In the second article, I explained seq2seq models, which are encoder-decoder models used in machine translation. Seq2seq models can can be simplified like the figure in the orange frame. In the article I mainly explained seq2seq models with RNNs, but the purpose of this article series is ultimately replace them with Transformer models. In the last article, I finally wrote about some actual components of Transformer models: multi-head attention mechanism. I think this mechanism is the core of Transformed models, and I did my best to explain it with a whole single article, with a lot of visualizations. However, there are still many elements I have not explained.

First, you need to do positional encoding to the word embedding so that Transformer models can learn the relations of the positions of input tokens. At least I was too stupid to understand what this is only with the original paper on Transformer. I am going to explain this algorithm in illustrative ways, which I needed to self-teach it. The second point is residual connections.

The last article has already explained multi-head attention, as precisely as I could do, but I still have to say I covered only two multi-head attention parts in a layer of Transformer model, which are in pink frames. During training, you have to mask some tokens at the decoder part so that some of tokens are invisible, and masked multi-head attention enables that.

You might be tired of the words “queries,” “keys,” and “values,” if you read the last article. But in fact that was not enough. When you think about applying Transformer in other tasks, such as object detection or image generation, you need to reconsider what the structure of data and how “queries,” “keys,” and “values,” correspond to each elements of the data, and probably one of my upcoming articles would cover this topic.

2 Why Transformer?

One powerful strength of Transformer model is its parallelization. As you saw in the last article, Trasformer models enable calculating relations of tokens to all other tokens, on different standards, independently in each head. And each head requires very simple linear transformations. In case of RNN encoders, if an input has \tau tokens, basically you have to wait for \tau time steps to finish encoding the input sentence. Also, at the time step (\tau) the RNN cell retains the information at the time step (1) only via recurrent connections. In this way you cannot attend to tokens in the earlier time steps, and this is obviously far from how we compare tokens in a sentence. You can bring information backward by bidirectional connection s in RNN models, but that all the more deteriorate parallelization of the model. And possessing information via recurrent connections, like a telephone game, potentially has risks of vanishing gradient problems. Gated RNN, such as LSTM or GRU mitigate the problems by a lot of nonlinear functions, but that adds to computational costs. If you understand multi-head attention mechanism, I think you can see that Transformer solves those problems.

I guess this is closer to when you speak a foreign language which you are fluent in. You wan to say something in a foreign language, and you put the original sentence in your mother tongue in the “encoder” in your brain. And you decode it, word by word, in the foreign language. You do not have to wait for the word at the end in your language, or rather you have to consider the relations of of a chunk of words to another chunk of words, in forward and backward ways. This is crucial especially when Japanese people speak English. You have to make the conclusion clear in English usually with the second word, but the conclusion is usually at the end of the sentence in Japanese.

3 Positional encoding

I explained disadvantages of RNN in the last section, but RNN has been a standard algorithm of neural machine translation. As I mentioned in the fourth section of the first article of my series on RNN, other neural nets like fully connected layers or convolutional neural networks cannot handle sequence data well. I would say RNN could be one of the only algorithms to handle sequence data, including natural language data, in more of classical methods of time series data processing.

*As I explained in this article, the original idea of RNN was first proposed in 1997, and I would say the way it factorizes time series data is very classical, and you would see similar procedures in many other algorithms. I think Transformer is a successful breakthrough which gave up the idea of processing sequence data time step by time step.

You might have noticed that multi-head attention mechanism does not explicitly uses the the information of the orders or position of input data, as it basically calculates only the products of matrices. In the case where the input is “Anthony Hopkins admired Michael Bay as a great director.”, multi head attention mechanism does not uses the information that “Hopkins” is the second token, or the information that the token two time steps later is “Michael.” Transformer tackles this problem with an almost magical algorithm named positional encoding.

In order to learn positional encoding, you should first think about what kind of encoding is ideal. According to this blog post, ideal encoding of positions of tokens have the following features.

  • Positional encoding of one token deterministically represents the position of the token.
  • The actual values of positional encoding should not be too big compared to the values of elements of embedding vectors.
  • Positional encodings of different tokens should successfully express their relative positions.

The most straightforward way to give the information of position is implementing the index of times steps (t), but if you naively give the term (t) to the data, the term could get too big compared to the values of data ,for example when the sequence data is 100 time steps long. The next straightforward idea is compressing the idea of time steps to for example the range [0, 1]. With this approach, however, the resolution of encodings can vary depending on the length of the input sequence data. Thus these naive approaches do not meet the requirements above, and I guess even conventional RNN-based models were not so successful in these points.

*I guess that is why attention mechanism of RNN seq2seq models, which I explained in the second article, was successful. You can constantly calculate the relative positions of decoder tokens compared to the encoder tokens.

Positional encoding, to me almost magically, meets the points I have mentioned. However the explanation of positional encoding in the original paper of Transformer is unkindly brief. It says you can encode positions of tokens with the following vector PE_{(pos, 2i)} = sin(pos / 10000^{2i/d_model}), PE_{(pos, 2i+1)} = cos(pos / 10000^{2i/d_model}), where i = 0, 1, \dots, d_{model}/2 - 1. d_{model} is the dimension of word embedding. The heat map below is the most typical type of visualization of positional encoding you would see everywhere, and in this case d_{model}=256, and pos is discrete number which varies from 0 to 49, thus the heat map blow is equal to a 50\times 256 matrix, whose elements are from -1 to 1. Each row of the graph corresponds to one token, and you can see that lower dimensional part is constantly changing like waves. Also it is quite easy to encode an input with this positional encoding: assume that you have a matrix of an input sentence composed of 50 tokens, each of which is a 256 dimensional vector, then all you have to do is just adding the heat map below to the matrix.

Concretely writing down, the encoding of the 256-dim token at pos  is (PE_{(pos, 0)}, PE_{(pos, 1)}, \dots ,  PE_{(pos, 254)}, PE_{(pos, 255)})^T = \bigl( sin(pos / 10000^{0/256}), cos(pos / 10000^{0/256}) \bigr),  \dots , \bigl( sin(pos / 10000^{254/256}), cos(pos / 10000^{254/256}) \bigr)^T.

You should see this encoding more as d_{model} / 2 pairs of circles rather than d_{model} dimensional vectors. When you fix the i, the index of the depth of each encoding, you can extract a 2 dimensional vector \boldsymbol{PE}_i = \bigl( sin(pos / 10000^{2i/d_model}), cos(pos / 10000^{2i/d_model}) \bigr). If you constantly change the value pos, the vector \boldsymbol{PE}_i rotates clockwise on the unit circle in the figure below.

Also, the deeper the dimension of the embedding is, I mean the bigger the index i is, the smaller the frequency of rotation is. I think the video below is a more intuitive way to see how each token is encoded with positional encoding. You can see that the bigger pos is, that is the more tokens an input has, the deeper part positional encoding starts to rotate on the circles.

 

Very importantly, the original paper of Transformer says, “We chose this function because we hypothesized it would allow the model to easily learn to attend by relative positions, since for any fixed offset k, PE_{pos+k} can be represented as a linear function of PE_{pos}.” For each circle at any depth, I mean for any i, the following simple equation holds:

\left( \begin{array}{c} sin(\frac{pos+k}{10000^{2i/d_{model}}}) \\ cos(\frac{pos+k}{10000^{2i/d_{model}}}) \end{array} \right) =
\left( \begin{array}{ccc} cos(\frac{k}{10000^{2i/d_{model}}}) & sin(\frac{k}{10000^{2i/d_{model}}}) \\ -sin(\frac{k}{10000^{2i/d_{model}}}) & cos(\frac{k}{10000^{2i/d_{model}}}) \\ \end{array} \right) \cdot \left( \begin{array}{c} sin(\frac{pos}{10000^{2i/d_{model}}}) \\ cos(\frac{pos}{10000^{2i/d_{model}}}) \end{array} \right)

The matrix is a simple rotation matrix, so if i is fixed the rotation only depends on k, how many positions to move forward or backward. Then we get a very important fact: as the pos changes (pos is a discrete number), each point rotates in proportion to the offset of “pos,” with different frequencies depending on the depth of the circles. The deeper the circle is, the smaller the frequency is. That means, this type of positional encoding encourages Transformer models to learn definite and relative positions of tokens with rotations of those circles, and the values of each element of the rotation matrices are from -1 to 1, so they do not get bigger no matter how many tokens inputs have.

For example when an input is “Anthony Hopkins admired Michael Bay as a great director.”, a shift from the token “Hopkins” to “Bay” is a rotation matrix  \left( \begin{array}{ccc} cos(\frac{k}{10000^{2i/d_{model}}}) & sin(\frac{k}{10000^{2i/d_{model}}}) \\ -sin(\frac{k}{10000^{2i/d_{model}}}) & cos(\frac{k}{10000^{2i/d_{model}}}) \\ \end{array} \right), where k=3. Also the shift from “Bay” to “great” has the same rotation.

*Positional encoding reminded me of Enigma, a notorious cipher machine used by Nazi Germany. It maps alphabets to different alphabets with different rotating gear connected by cables. With constantly changing gears and keys, it changed countless patterns of alphabetical mappings, every day, which is impossible for humans to solve. One of the first form of computers was invented to break Enigma.

*As far as I could understand from “Imitation Game (2014).”

*But I would say Enigma only relied on discrete deterministic algebraic mapping of alphabets. The rotations of positional encoding is not that tricky as Enigma, but it can encode both definite and deterministic positions of much more variety of tokens. Or rather I would say AI algorithms developed enough to learn such encodings with subtle numerical changes, and I am sure development of NLP increased the possibility of breaking the Turing test in the future.

5 Residual connections

If you naively stack neural networks with simple implementation, that would suffer from vanishing gradient problems during training. Back propagation is basically multiplying many gradients, so

One way to mitigate vanishing gradient problems is quite easy: you have only to make a bypass of propagation. You would find a lot of good explanations on residual connections, so I am not going to explain how this is effective for vanishing gradient problems in this article.

In Transformer models you add positional encodings to the input only in the first layer, but I assume that the encodings remain through the layers by these bypass routes, and that might be one of reasons why Transformer models can retain information of positions of tokens.

6 Masked multi-head attention

Even though Transformer, unlike RNN, can attend to the whole input sentence at once, the decoding process of Transformer-based translator is close to RNN-based one, and you are going to see that more clearly in the codes in the next article. As I explained in the second article, RNN decoders decode each token only based on the tokens the have generated so far. Transformer decoder also predicts the output sequences autoregressively one token at a time step, just as RNN decoders. I think it easy to understand this process because RNN decoder generates tokens just as you connect RNN cells one after another, like connecting rings to a chain. In this way it is easy to make sure that generating of one token in only affected by the former tokens. On the other hand, during training Transformer decoders, you input the whole sentence at once. That means Transformer decoders can see the whole sentence during training. That is as if a student preparing for a French translation test could look at the whole answer French sentences. It is easy to imagine that you cannot prepare for the French test effectively if you study this way. Transformer decoders also have to learn to decode only based on the tokens they have generated so far.

In order to properly train a Transformer-based translator to learn such decoding, you have to hide the upcoming tokens in target sentences during training. During calculating multi-head attentions in each Transformer layer, if you keep ignoring the weights from up coming tokens like in the figure below, it is likely that Transformer models learn to decode only based on the tokens generated so far. This is called masked multi-head attention.

*I am going to take an input “Anthonly Hopkins admire Michael Bay as a great director.” as an example of calculating masked multi-head attention mechanism, but this is supposed to be in the target laguage. So when you train an translator from English to German, in practice you have to calculate masked multi-head atetntion of “Anthony Hopkins hat Michael Bay als einen großartigen Regisseur bewundert.”

As you can see from the whole architecture of Transformer, you only need to consider masked multi-head attentions of of self-attentions of the input sentences at the decoder side. In order to concretely calculate masked multi-head attentions, you need a technique named look ahead masking. This is also quite simple. Just as well as the last article, let’s take an example of calculating self attentions of an input “Anthony Hopkins admired Michael Bay as a great director.” Also in this case you just calculate multi-head attention as usual, but when you get the histograms below, you apply look ahead masking to each histogram and delete the weights from the future tokens. In the figure below the black dots denote zero, and the sum of each row of the resulting attention map is also one. In other words, you get a lower triangular matrix, the sum of whose each row is 1.

Also just as I explained in the last article, you reweight vlaues with the triangular attention map. The figure below is calculating a transposed masked multi-head attention because I think it is a more straightforward way to see how vectors are reweighted in multi-head attention mechanism.

When you closely look at how each column of the transposed multi-head attention is reweighted, you can clearly see that the token is reweighted only based on the tokens generated so far.

*If you are still not sure why you need such masking in multi-head attention of target sentences, you should proceed to the next article for now. Once you check the decoding processes of Transformer-based translators, you would see why you need masked multi-head attention mechanism on the target sentence during training.

If you have read my articles, at least this one and the last one, I think you have gained more or less clear insights into how each component of Transfomer model works. You might have realized that each components require simple calculations. Combined with the fact that multi-head attention mechanism is highly parallelizable, Transformer is easier to train, compared to RNN.

In this article, we are going to see how masking of multi-head attention is implemented and how the whole Transformer structure is constructed. By the end of the next article, you would be able to create a toy English-German translator with more or less clear understanding on its architecture.

Appendix

You can visualize positional encoding the way I explained with simple Python codes below. Please just copy and paste them, importing necessary libraries. You can visualize positional encoding as both heat maps and points rotating on rings, and in this case the dimension of word embedding is 256, and the maximum length of sentences is 50.

*In fact some implementations use different type of positional encoding, as you can see in the codes below. In this case, embedding vectors are roughly divided into two parts, and each part is encoded with different sine waves. I have been using a metaphor of rotating rings or gears in this article to explain positional encoding, but to be honest that is not necessarily true of all the types of Transformer implementation. Some papers compare different types of pairs of positional encoding. The most important point is, Transformer models is navigated to learn positions of tokens with certain types of mathematical patterns.

[References]

[1] Ashish Vaswani, Noam Shazeer, Niki Parmar, Jakob Uszkoreit, Llion Jones, Aidan N. Gomez, Lukasz Kaiser, Illia Polosukhin, “Attention Is All You Need” (2017)

[2] “Transformer model for language understanding,” Tensorflow Core
https://www.tensorflow.org/overview

[3] Jay Alammar, “The Illustrated Transformer,”
http://jalammar.github.io/illustrated-transformer/

[4] “Stanford CS224N: NLP with Deep Learning | Winter 2019 | Lecture 14 – Transformers and Self-Attention,” stanfordonline, (2019)
https://www.youtube.com/watch?v=5vcj8kSwBCY

[5]Harada Tatsuya, “Machine Learning Professional Series: Image Recognition,” (2017), pp. 191-193
原田達也 著, 「機械学習プロフェッショナルシリーズ 画像認識」, (2017), pp. 191-193

[6] Amirhossein Kazemnejad, “Transformer Architecture: The Positional Encoding
Let’s use sinusoidal functions to inject the order of words in our model”, Amirhossein Kazemnejad’s Blog, (2019)
https://kazemnejad.com/blog/transformer_architecture_positional_encoding/

[7] Nicolas Carion, Francisco Massa, Gabriel Synnaeve, Nicolas Usunier, Alexander Kirillov, Sergey Zagoruyko, “End-to-End Object Detection with Transformers,” (2020)

[8]中西 啓、「【第5回】機械式暗号機の傑作~エニグマ登場~」、HH News & Reports, (2011)
https://www.hummingheads.co.jp/reports/series/ser01/110714.html

[9]中西 啓、「【第6回】エニグマ解読~第2次世界大戦とコンピュータの誕生~」、HH News & Reports, (2011)

[10]Tsuboi Yuuta, Unno Yuuya, Suzuki Jun, “Machine Learning Professional Series: Natural Language Processing with Deep Learning,” (2017), pp. 91-94
坪井祐太、海野裕也、鈴木潤 著, 「機械学習プロフェッショナルシリーズ 深層学習による自然言語処理」, (2017), pp. 191-193

[11]”Stanford CS224N: NLP with Deep Learning | Winter 2019 | Lecture 8 – Translation, Seq2Seq, Attention”, stanfordonline, (2019)
https://www.youtube.com/watch?v=XXtpJxZBa2c

* I make study materials on machine learning, sponsored by DATANOMIQ. I do my best to make my content as straightforward but as precise as possible. I include all of my reference sources. If you notice any mistakes in my materials, including grammatical errors, please let me know (email: yasuto.tamura@datanomiq.de). And if you have any advice for making my materials more understandable to learners, I would appreciate hearing it.

 

5 AI Tricks to Grow Your Online Sales

The way people shop is currently changing. This only means that online stores need optimization to stay competitive and answer to the needs of customers. In this post, we’ll bring up the five ways in which you can use artificial intelligence technology in an online store to grow your revenues. Let’s begin!

1. Personalization with AI

Opening the list of AI trends that are certainly worth covering deals with a step up in personalization. Did you know that according to the results of a survey that was held by Accenture, more than 90% of shoppers are likelier to buy things from those stores and brands that propose suitable product recommendations?

This is exactly where artificial intelligence can give you a big hand. Such progressive technology analyzes the behavior of your consumers individually, keeping in mind their browsing and purchasing history. After collecting all the data, AI draws the necessary conclusions and offers those product recommendations that the user might like.

Look at the example below with the block has a carousel of neat product options. Obviously, this “move” can give a big boost to the average cart sizes.

Screenshot taken on the official Reebok website

Screenshot taken on the official Reebok website

2. Smarter Search Options

With the rise of the popularity of AI voice assistants and the leap in technology in general, the way people look for things on the web has changed. Everything is moving towards saving time and getting faster better results.

One of such trends deals with embracing the text to speech and image search technology. Did you notice how many search bars have “microphone icons” for talking out your request?

On a similar note, numerous sites have made a big jump forward after incorporating search by picture. In this case, uploaded photos get analyzed by artificial intelligence technology. The system studies what’s depicted on the image and cross-checks it with the products sold in the store. In several seconds the user is provided with a selection of similar products.

Without any doubt, this greatly helps users find what they were looking for faster. As you might have guessed, this is a time-saving feature. In essence, this omits the necessity to open dozens of product pages on multiple sites when seeking out a liked item that they’ve taken a screenshot or photo of.

Check out how such a feature works on the official Amazon website by taking a look at the screenshots of StyleSnap provided below.

Screenshot taken on the official Amazon StyleSnap website

Screenshot taken on the official Amazon StyleSnap website

3. Assisting Clients via Chatbots

The next point on the list is devoted to AI chatbots. This feature can be a real magic wand with client support which is also beneficial for online sales.

Real customer support specialists usually aren’t available 24/7. And keeping in mind that most requests are on repetitive topics, having a chatbot instantly handle many of the questions is a neat way to “unload” the work of humans.

Such chatbots use machine learning to get better at understanding and processing client queries. How do they work? They’re “taught” via scripts and scenario schemes. Therefore, the more data you supply them with, the more matters they’ll be able to cover.

Case in point, there’s such a chat available on the official Victoria’s Secret website. If the user launches the Digital Assistant, the messenger bot starts the conversation. Based on the selected topic the user selects from the options, the bot defines what will be discussed.

Screenshot taken on the official Victoria’s Secret website

Screenshot taken on the official Victoria’s Secret website

4. Determining Top-Selling Product Combos

A similar AI use case for boosting online revenues to the one mentioned in the first point, it becomes much easier to cross-sell products when artificial intelligence “cracks” the actual top matches. Based on the findings by Sumo, you can boost your revenues by 10 to 30% if you upsell wisely!

The product database of online stores gets larger by the month, making it harder to know for good which items go well together and complement each other. With AI on your analytics team, you don’t have to scratch your head guessing which products people are likely to additionally buy along with the item they’re browsing at the moment. This work on singling out data can be done for you.

As seen on the screenshot from the official MAC Cosmetics website, the upselling section on the product page presents supplement items in a carousel. Thus, the chance of these products getting added to the shopping cart increases (if you compare it to the situation when the client would search the site and find these products by himself).

Screenshot taken on the official MAC Cosmetics website

Screenshot taken on the official MAC Cosmetics website

5. “Try It On” with a Camera

The fifth AI technology in this list is virtual try on that borrowed the power of augmented reality technology in the world of sales.

Especially for fields like cosmetics or accessories, it is important to find ways to help clients to make up their minds and encourage them to buy an item without testing it physically. If you want, you can play around with such real-time functionality and put on makeup using your camera on the official Maybelline New York site.

Consumers, ultimately, become happier because this solution omits frustration and unneeded doubts. With everything evident and clear, people don’t have the need to take a shot in the dark what will be a good match, they can see it.

Screenshot taken on the official Maybelline New York website

Screenshot taken on the official Maybelline New York website

In Closing

To conclude everything stated in this article, artificial intelligence is a big crunch point. Incorporating various AI-powered features into an online retail store can be a neat advancement leading to a visible growth in conversions.

Bag of Words: Convert text into vectors

In this blog, we will study about the model that represents and converts text to numbers i.e. the Bag of Words (BOW). The bag-of-words model has seen great success in solving problems which includes language modeling and document classification as it is simple to understand and implement.

After completing this particular blog, you all will have an overview of: What does the bag-of-words model mean by and why is its importance in representing text. How we can develop a bag-of-words model for a collection of documents. How to use the bag of words to prepare a vocabulary and deploy in a model using programming language.

 

The problem and its solution…

The biggest problem with modeling text is that it is unorganised, and most of the statistical algorithms, i.e., the machine learning and deep learning techniques prefer well defined numeric data. They cannot work with raw text directly, therefore we have to convert text into numbers.

Word embeddings are commonly used in many Natural Language Processing (NLP) tasks because they are found to be useful representations of words and often lead to better performance in the various tasks performed. A huge number of approaches exist in this regard, among which some of the most widely used are Bag of Words, Fasttext, TF-IDF, Glove and word2vec. For easy user implementation, several libraries exist, such as Scikit-Learn and NLTK, which can implement these techniques in one line of code. But it is important to understand the working principle behind these word embedding techniques. As already said before, in this blog, we see how to implement Bag of words and the best way to do so is to implement these techniques from scratch in Python . Before we start with coding, let’s try to understand the theory behind the model approach.

 Theory Behind Bag of Words Approach

In simple words, Bag of words can be defined as a Natural Language Processing technique used for text modelling or we can say that it is a method of feature extraction with text data from documents.  It involves mainly two things firstly, a vocabulary of known words and, then a measure of the presence of known words.

The process of converting NLP text into numbers is called vectorization in machine learning language.A lot of different ways are available in converting text into vectors which are:

Counting the number of times each word appears in a document, and Calculating the frequency that each word appears in a document out of all the words in the document.

Understanding using an example

To understand the bag of words approach, let’s see how this technique converts text into vectors with the help of an example. Suppose we have a corpus with three sentences:

  1. “I like to eat mangoes”
  2. “Did you like to eat jellies?”
  3. “I don’t like to eat jellies”

Step 1: Firstly, we go through all the words in the above three sentences and make a list of all of the words present in our model vocabulary.

  1. I
  2. like
  3. to
  4. eat
  5. mangoes
  6. Did
  7. you
  8. like
  9. to
  10. eat
  11. Jellies
  12. I
  13. don’t
  14. like
  15. to
  16. eat
  17. jellies

Step 2: Let’s find out the frequency of each word without preprocessing our text.

But is this not the best way to perform a bag of words. In the above example, the words Jellies and jellies are considered twice no doubt they hold the same meaning. So, let us make some changes and see how we can use ‘bag of words’ by preprocessing our text in a more effective way.

Step 3: Let’s find out the frequency of each word with preprocessing our text. Preprocessing is so very important because it brings our text into such a form that is easily understandable, predictable and analyzable for our task.

Firstly, we need to convert the above sentences into lowercase characters as case does not hold any information. Then it is very important to remove any special characters or punctuations if present in our document, or else it makes the conversion more messy.

From the above explanation, we can say the major advantage of Bag of Words is that it is very easy to understand and quite simple to implement in our datasets. But this approach has some disadvantages too such as:

  1. Bag of words leads to a high dimensional feature vector due to the large size of word vocabulary.
  2. Bag of words assumes all words are independent of each other ie’, it doesn’t leverage co-occurrence statistics between words.
  3. It leads to a highly sparse vector as there is nonzero value in dimensions corresponding to words that occur in the sentence.

Bag of Words Model in Python Programming

The first thing that we need to create is a proper dataset for implementing our Bag of Words model. In the above sections, we have manually created a bag of words model with three sentences. However, now we shall find a random corpus on Wikipedia such as ‘https://en.wikipedia.org/wiki/Bag-of-words_model‘.

Step 1: The very first step is to import the required libraries: nltk, numpy, random, string, bs4, urllib.request and re.

Step 2: Once we are done with importing the libraries, now we will be using the Beautifulsoup4 library to parse the data from Wikipedia.Along with that we shall be using Python’s regex library, re, for preprocessing tasks of our document. So, we will scrape the Wikipedia article on Bag of Words.

Step 3: As we can observe, in the above code snippet we have imported the raw HTML for the Wikipedia article from which we have filtered the text within the paragraph text and, finally,have created a complete corpus by merging up all the paragraphs.

Step 4: The very next step is to split the corpus into individual sentences by using the sent_tokenize function from the NLTK library.

Step 5: Our text contains a number of punctuations which are unnecessary for our word frequency dictionary. In the below code snippet, we will see how to convert our text into lower case and then remove all the punctuations from our text, which will result in multiple empty spaces which can be again removed using regex.

Step 6: Once the preprocessing is done, let’s find out the number of sentences present in our corpus and then, print one sentence from our corpus to see how it looks.

Step 7: We can observe that the text doesn’t contain any special character or multiple empty spaces, and so our own corpus is ready. The next step is to tokenize each sentence in the corpus and create a dictionary containing each word and their corresponding frequencies.

As you can see above, we have created a dictionary called wordfreq. Next, we iterate through each word in the sentence and check if it exists in the wordfreq dictionary.  On its existence,we will add the word as the key and set the value of the word as 1.

Step 8: Our corpus has more than 500 words in total and so we shall filter down to the 200 most frequently occurring words by using Python’s heap library.


Step 9: Now, comes the final step of converting the sentences in our corpus into their corresponding vector representation. Let’s check the below code snippet to understand it. Our model is in the form of a list of lists which can be easily converted matrix form using this script:

Five ways Data Science is used in Fintech

Data science experts process and act upon data that digital resources produce. In the fintech world, data comes from mobile apps, transactions, conversations and financial standings. With this data for fintech, experts can improve the experience and success of businesses and customers alike.

Apps like PayPal, Venmo and Cash App have led the way for other fintech organizations, big and small, to grow. In fact, roughly 65% of Americans are already using digital banking in some capacity, whether it’s an app or online service. This growth, in turn, brings benefits. From personalization to integrating robotic advisors, here are five ways data scientists help fintech brands.

1. Personalization

Finance is one of the most personal industries out there as it deals with your private accounts and data. To match this uniqueness, fintechs can use data science for personalization. That way, customer service caters to individual needs.

As the fintech company gathers data from individual transactions, communications, behavior and interests, data scientists can then use said data to curate a better experience for the customer. They can advertise products and services that the customer may need to help with savings, for instance.

Contis is one example of a fintech that has integrated personalization into its services. Customers receive specific recommendations to create an efficient experience.

2. Fundraising

Fundraising had an interesting year in 2020. Amid racial justice protests and movements, crowdfunding took off on fintechs like GoFundMe and Kickstarter. These platforms helped provide funding for those who needed it. From here, data scientists can use fundraising in unique ways.

They can help raise money by targeting people who have donated in the past, or who are likely to donate based on spending habits. This data provides a more well-rounded fundraising campaign.

Then, once they do have donors, they can again use data to segment contributors by interest, demographic or engagement history. This segmentation helps advertise in a more personal, interest-specific way.

3. Fraud Detection

Cybercriminals thrive on an abundance of digital interactions. With the rise in digital banking — and the pandemic-driven shift to technology — fintechs could potentially see high rates of fraud. In fact, by the end of 2020, the United States saw about $11 billion in lost funds from credit card fraud alone.

Data for fintech brands will help address and prevent fraud like this in the future. As customers produce data from their transactions and interactions, it provides a better picture of their behavior. If there’s deviance, the data then shows potential fraud may be occurring.

If fraud does occur, data scientists can then use that instance to learn and properly recognize how data behaves during cybercriminal activity.

4. Robo-Advisors

With more people using fintech services, employees have a lot on their hands. They must properly address the customers’ needs and provide solutions. However, in the online world, employees are now getting some robotic assistance.

Robo-advisors use machine learning algorithms to interact with customers online or on mobile apps. They ask questions, understand the problems and provide solutions. They also collect data like customer goals and financial plans, which they can report back to data scientists for analysis.

Overall, roughly 75% and 46% of large and small banks, respectively, are implementing artificial intelligence to some degree. This data-driven revolution is one to keep your eye on.

5. Blockchain Governance

Blockchain governance is a somewhat newer way that experts can use data for fintech services. The blockchain is commonly known for its support of cryptocurrency services. Though crypto assets like Bitcoin and Ethereum are on the rise, the blockchain itself is still getting its footing.

Now, fintechs like PayPal are offering crypto services, which means data scientists will be able to expand what’s possible for digital banking. As customers transfer crypto funds, data scientists can monitor their activity and get a better handle on the data that exists on the blockchain. From there, they can provide personalization and prevent fraud in the same ways as they would with standard digital banking.

A Changing Landscape

As data scientists continue to help fintech services grow, you’ll notice each of these five areas begins to become more common. Some, like personalization and fraud detection, are already key focuses for fintech companies. However, alongside robo-advisor, fundraising and blockchain, they all have room to grow through the use of data science.

Data Mining Process flow – Easy Understanding

1 Overview

Development of computer processing power, network and automated software completely change and give new concept of each business. And data mining play the vital part to solve, finding the hidden patterns and relationship from large dataset with business by using sophisticated data analysis tools like methodology, method, process flow etc.

On this paper, proposed a process flow followed CRISP-DM methodology and has six steps where data understanding does not considered.

Phase of new process flow given below:-

Phase 1: Involved with collection, outliner treatment, imputation, transformation, scaling, and partition dataset in to two sub-frames (Training and Testing). Here as an example for outliner treatment, imputation, transformation, scaling consider accordingly Z score, mean, One hot encoding and Min Max Scaler.

Phase 2: On this Phase training and testing data balance with same balancing algorithm but separately. As an example here SMOTE (synthetic minority oversampling technique) is considered.

Phase 3: This phase involved with reduction, selection, aggregation, extraction. But here for an example considering same feature reduction algorithm (LDA -Linear Discriminant analysis) on training and testing data set separately.

Phase 4: On this Phase Training data set again partition into two more set (Training and Validation).

Phase 5: This Phase considering several base algorithms as a base model like CNN, RNN, Random forest, MLP, Regression, Ensemble method. This phase also involve to find out best hyper parameter and sub-algorithm for each base algorithm. As an example on this paper consider two class classification problems and also consider Random forest (Included CART – Classification and Regression Tree and GINI index impurity) and MLP classifier (Included (Relu, Sigmoid, binary cross entropy, Adam – Adaptive Moment Estimation) as base algorithms.

Phase 6: First, Prediction with validation data then evaluates with Test dataset which is fully unknown for these (Random forest, MLP classifier) two base algorithms. Then calculate the confusion matrix, ROC, AUC to find the best base algorithm.

New method from phase 1 to phase 4 followed CRISP-DM methodology steps such as data collection, data preparation then phase 5 followed modelling and phase 6 followed evaluation and implementation steps.

Structure of proposed process flow for two class problem combined with algorithm and sub-algorithm display on figure – 1.

These articles mainly focus to describe all algorithms which are going to implementation for better understanding.

 

 

Data Mining Process Flow

Figure 1 – Data Mining Process Flow

2 Phase 1: Outlier treatment, Transform, Scaling, Imputation

This phase involved with outlier treatment, imputation, scaling, and transform data.

2.1 Outliner treatment: – Z score

Outlier is a data point which lies far from all other data point in a data set. Outlier need to treat because it may bias the entire result. Outlier treatment with Z score is a common technique.  Z score is a standard score in statistics.  Z score provides information about data value is smaller or grater then mean that means how many standard deviations away from the mean value. Z score equation display below:

Z = \frac{(x - \mu)}{\sigma}

Here x = data point
σ = Standard deviation
μ = mean value

Equation- 1 Z-Score

In a normal distribution Z score represent 68% data lies on +/- 1, 95% data point lies on +/- 2, 99.7% data point lies on +/- 3 standard deviation.

2.2 Imputation data: – mean

Imputation is a way to handle missing data by replacing substituted value. There are many imputation technique represent like mean, median, mode, k-nearest neighbours. Mean imputation is the technique to replacing missing information with mean value. On the mean imputation first calculate the particular features mean value and then replace the missing value with mean value. The next equation displays the mean calculation:

\mu = \frac{(\sum x)}{n}

Here x = value of each point
n = number of values
μ = mean value

Equation- 2 Mean

2.3 Transform: – One hot encoding

Encoding is a pre-processing technique which represents data in such a way that computer can understand.  For understanding of machine learning algorithm categorical columns convert to numerical columns, this process called categorical encoding. There are multiple way to handle categorical variable but most widely used techniques are label encoding and one host encoding. On label encoding give a numeric (integer number) for each category. Suppose there are 3 categories of foods like apples, orange, banana. When label encoding is used then 3 categories will get a numerical value like apples = 1, banana = 2 and orange = 3. But there is very high probability that machine learning model can capture the relationship in between categories such as apple < banana < orange or calculate average across categories like 1 +3 = 4 / 2 = 2 that means model can understand average of apple and orange together is banana which is not acceptable because model correlation calculation is wrong. For solving this problem one hot encoding appear. The following table displays the label encoding is transformed into one hot encoding.

Label Encoding and One-Hot-Encoding

Table- 1 Encoding example

On hot encoding categorical value split into columns and each column contains 0 or 1 according to columns placement.

2.4 Scaling data: – Min Max Scaler

Feature scaling method is standardized or normalization the independent variable that means it is used to scale the data in a particular range like -1 to +1 or depending on algorithm. Generally normalization used where data distribution does not follow Gaussian distribution and standardization used where data distribution follow Gaussian distribution. On standardization techniques transform data values are cantered around the mean and unit is standard deviation. Formula for standardization given below:

Standardization X = \frac{(X - \mu)}{\sigma}

Equation-3 Equations for Standardization

X represent the feature value, µ represent mean of the feature value and σ represent standard deviation of the feature value. Standardized data value does not restrict to a particular range.

Normalization techniques shifted and rescaled data value range between 0 and 1. Normalization techniques also called Min-Max scaling. Formula for normalization given below:

Normalization X = \frac{(X - X_{min})}{X_{max} - X_{min}}

Equation – 4 Equations for Normalization

Above X, Xmin, Xmax are accordingly feature values, feature minimum value and feature maximum value. On above formula when X is minimums then numerator will be 0 (  is 0) or if X is maximums then the numerator is equal to the denominator (  is 1). But when X data value between minimum and maximum then  is between 0 and 1. If ranges value of data does not normalized then bigger range can influence the result.

3 Phase 2: – Balance Data

3.1 SMOTE

SMOTE (synthetic minority oversampling technique) is an oversampling technique where synthetic observations are created based on existing minority observations. This technique operates in feature space instead of data space. Under SMOTE each minority class observation calculates k nearest neighbours and randomly chose the neighbours depending on over-sampling requirements. Suppose there are 4 data point on minority class and 10 data point on majority class. For this imbalance data set, balance by increasing minority class with synthetic data point.   SMOTE creating synthetic data point but it is necessary to consider k nearest neighbours first. If k = 3 then SMOTE consider 3 nearest neighbours. Figure-2 display SMOTE with k = 3 and x = x1, x2, x3, x4 data point denote minority class. And all circles represent majority class.

SMOTE Example

Figure- 2 SMOTE example

 

4 Phase 3: – Feature Reduction

4.1 LDA

LDA stands for Linear Discriminant analysis supervised technique are commonly used for classification problem.  On this feature reduction account continuous independent variable and output categorical variable. It is multivariate analysis technique. LDA analyse by comparing mean of the variables.  Main goal of LDA is differentiate classes in low dimension space. LDA is similar to PCA (Principal component analysis) but in addition LDA maximize the separation between multiple classes. LDA is a dimensionality reduction technique where creating synthetic feature from linear combination of original data set then discard less important feature. LDA calculate class variance, it maximize between class variance and minimize within class variance. Table-2 display the process steps of LDA.

LDA Process

Table- 2 LDA process

5 Phase 5: – Base Model

Here we consider two base model ensemble random forest and MLP classifier.

5.1 Random Forest

Random forest is an ensemble (Bagging) method where group of weak learner (decision tree) come together to form a strong leaner. Random forest is a supervised algorithm which is used for regression and classification problem. Random forests create several decisions tree for predictions and provide solution by voting (classification) or mean (regression) value. Working process of Random forest given below (Table -3).

Random Forest

Table-3 Random Forest process

When training a Random forest root node contains a sample of bootstrap dataset and the feature is as same as original dataset. Suppose the dataset is D and contain d record and m number of columns. From the dataset D random forest first randomly select sample of rows (d) with replacement and sample of features (n) and give it to the decision tree. Suppose Random forest created several decision trees like T1, T2, T3, T4 . . . Tn. Then randomly selected dataset D = d + n is given to the decision tree T1, T2, T3, T4 . . . Tn where D < D, m > n and d > d.  After taking the dataset decision tree give the prediction for binary classification 1 or 0 then aggregating the decision and select the majority voted result. Figure-3 describes the structure of random forest process.

Random Forest Process

Figure- 3 Random Forest process

On Random forest base learner Decision Tree grows complete depth where bias (properly train on training dataset) is low and variance is high (when implementing test data give big error) called overfitting. On Random forest using multiple decision trees where each Decision tree is high variance but when combining all decision trees with the respect of majority vote then high variance converted into low variance because using row and feature sampling with replacement and taking the majority vote where decision is not depend on one decision tree.

CART (Classification and Regression Tree) is binary segmentation technique. CART is a Gini’s impurity index based classical algorithm to split a dataset and build a decision tree. By splitting a selected dataset CART created two child nodes repeatedly and builds a tree until the data no longer be split. There are three steps CART algorithm follow:

  1. Find best split for each features. For each feature in binary split make two groups of the ordered classes. That means possibility of split for k classes is k-1. Find which split is maximized and contain best splits (one for each feature) result.
  2. Find the best split for nodes. From step 1 find the best one split (from all features) which maximized the splitting criterion.
  3. Split the best node from step 2 and repeat from step 1 until fulfil the stopping criterion.

 

For splitting criteria CART use GINI index impurity algorithm to calculate the purity of split in a decision tree. Gini impurity randomly classified the labels with the same distribution in the dataset. A Gini impurity of 0 (lowest) is the best possible impurity and it is achieve when everything is in a same class. Gini index varies from 0 to 1. 0 indicate the purity of class where only one class exits or all element under a specific class. 1 indicates that elements are randomly distributed across various classes. And 0.5 indicate equal elements distributed over classes. Gini index (GI) described by mathematically that sum of squared of probabilities of each class (pi) deducted from one (Equation-5).

Gini Impurities

Equation – 5 Gini impurities

Here (Equation-5) pi represent the probability (probability of p+ or yes and probability of p- or no) of distinct class with classified element. Suppose randomly selected feature (a1) which has 8 yes and 4 no. After the split right had side (b1 on equation-6) has 4 yes and 4 no and left had side (b2 on equation – 7) has 4 yes and 0 no. here b2 is a pure split (leaf node) because only one class yes is present. By using the GI (Gini index) formula for b1 and b2:-

Equation- 6 & 7 – Gini Impurity b1 & Gini Impurity b2

Here for b1 value 0.5 indicates that equal element (yes and no) distribute over classes which is not pure split. And b2 value 0 indicates pure split. On GINI impurity indicates that when probability (yes or no) increases GINI value also increases. Here 0 indicate pure split and .5 indicate equal split that means worst situation. After calculating the GINI index for b1 and b2 now calculate the reduction of impurity for data point a1. Here total yes 8 (b1 and b2 on Equation – 8) and total no 4 (b1) so total data is 12 on a1. Below display the weighted GINI index for feature a1:

Total data point on b1 with Gini index (m) = 8/12 * 0.5 = 0.3333

Total data point on b2 with Gini index (n) = 4/12 * 0 = 0

Weighted Gini index for feature a1 = m + n = 0.3333

Equation- 8 Gini Impurity b1 & b2

After computing the weighted Gini value for every feature on a dataset taking the highest value feature as first node and split accordingly in a decision tree. Gini is less costly to compute.

5.2 Multilayer Perceptron Classifier (MLP Classifier)

Multilayer perceptron classifier is a feedforward neural network utilizes supervised learning technique (backpropagation) for training. MLP Classifier combines with multiple perceptron (hidden) layers. For feedforward taking input send combining with weight bias and then activation function from one hidden layer output goes to other hidden and this process continuing until reached the output. Then output calculates the error with error algorithm. These errors send back with backpropagation for weight adjustment by decreasing the total error and process is repeated, this process is call epoch. Number of epoch is determined with the hyper-parameter and reduction rate of total error.

5.2.1 Back-Propagation

Backpropagation is supervised learning algorithm that is used to train neural network. A neural network consists of input layer, hidden layer and output layer and each layer consists of neuron. So a neural network is a circuit of neurons. Backpropagation is a method to train multilayer neural network the updating of the weights of neural network and is done in such a way so that the error observed can be reduced here, error is only observed in the output layer and that error is back propagated to the previous layers and previous layer is proportionally updated weight. Backpropagation maintain chain rule to update weight. Mainly three steps on backpropagation are (Table-4):

Step Process
Step 1 Forward Pass
Step 2 Backward Pass
Step 3 Sum of all values and calculate updated weight value with Chain – rules.

Table-4 Back-Propagation process

5.2.2 Forward pass/ Forward propagation

Forward propagation is the process where input layer send the input value with randomly selected weight and bias to connected neuron and inside neuron selected activation function combine them and forward to other connected neuron layer after layer then give an output with the help of output layer. Below (Figure-4) display the forward propagation.

Foreward Pass

Figure-4 Forward passes

Input layer take the input of X (X1, X2) combine with randomly selected weight for each connection and with fixed bias (different hidden layer has different bias) send it to first hidden layer where first multiply the input with corresponding weight and added all input with single bias then selected activation function (may different form other layer) combine all input and give output according to function and this process is going on until reach in output layer. Output layer give the output like Y (Y1, Y2) (here output is binary classification as an example) according to selected activation function.

5.2.3 Backward Pass

After calculating error (difference between Forward pass output and actual output) backward pass try to minimize the error with optimisation function by sending backward with proportionally distribution and maintain a chain rule. Backward pass distribution the error in such a way where weighted value is taking under consideration. Below (Figure-5) diagram display the Backward pass process.

Backward Pass

Figure-5 Backward passes

Backpropagation push back the error which is calculated with error function or loss function for update proportional distribution with the help of optimisation algorithm. Division of Optimisation algorithm given below on Figure – 6

Optimisation Algorithms

Figure -6 Division of Optimisation algorithms

Gradient decent calculate gradient and update value by increases or decreases opposite direction of gradients unit and try to find the minimal value. Gradient decent update just one time for whole dataset but stochastic gradient decent update on each training sample and it is faster than normal gradient decent. Gradient decent can be improve by tuning parameter like learning rate (0 to 1 mostly use 0.5). Adagrad use time step based parameter to compute learning rate for every parameter. Adam is Adaptive Moment Estimation. It calculates different parameter with different learning rate. It is faster and performance rate is higher than other optimization algorithm. On the other way Adam algorithm is squares the calculated exponential weighted moving average of gradient.

5.2.4 Chain – rules

Backpropagation maintain chain-rules to update weighted value. On chain-rules backpropagation find the derivative of error respect to any weight. Suppose E is output error. w is weight for input a and bias b and ac neuron output respect of activation function and summation of bias with weighted input (w*a) input to neuron is net. So partial derivative for error respect to weight is ∂E / ∂w display the process on figure-7.

Figure- 7 Partial derivative for error respect to weight

On the chain rules for backward pass to find (error respect to weight) ∂E / ∂w = ∂E / ∂ac * ∂ac / ∂net * ∂net / ∂w. here find to error respect to weight are error respect to output of activation function multiply by activation function output respect to input in a neuron multiply by input in a neuron respect to weight.

5.2.5 Activation function

Activation function is a function which takes the decision about neuron to activate or deactivate. If the activate function activate the neuron then it will give an output on the basis of input. Input in a activation function is sum of input multiply with corresponding weight and adding the layered bias.  The main function of a activate function is non-linearity output of a neuron.

Activation Function

Figure-8 Activation function

Figure – 8 display a neuron in a hidden layer. Here several input (1, 2, 3) with corresponding weight (w1, w2, w3) putting in a neuron input layer where layer bias add with summation of multiplication with input and weight. Equation-9 display the output of an activate function.

Output from activate function y = Activate function (Ʃ (weight * input) + bias)

y = f (Ʃ (w*x) +b)

Equation- 9 Activate function

There are many activation functions like linear function for regression problem, sigmoid function for binary classification problem where result either 0 or 1, Tanh function which is based on sigmoid function but mathematically shifted version and values line -1 to 1. RELU function is Rectified linear unit. RELU is less expensive to compute.

5.2.6 Sigmoid

Sigmoid is a squashing activate function where output range between 0 and 1. Sigmoidal name comes from Greek letter sigma which looks like letter S when graphed. Sigmoid function is a logistic type function, it mainly use in output layer in neural network. Sigmoid is non-linear, fixed output range (between 0 and 1), monotonic (never decrees or never increases) and continuously differentiated function. Sigmoid function is good at classification and output from sigmoid is nonlinear. But Sigmoid has a vanishing gradient problem because output variable is very less to change in input variable. Figure- 9 displays the output of a Sigmoid and derivative of Sigmoid. Here x is any number (positive or negative). On sigmoid function 1 is divided by exponential negative input with adding 1.

Sigmoid

Figure – 9 Sigmoid Functions

4.5.2.7 RELU

RELU stands for Rectified Linear Units it is simple, less expensive in computation and rectifies the gradient vanishing problem. RELU is nonlinear activation function. It gives output either positive (infinity) or 0. RELU has a dying problem because if neurons stop for responding to variation because of gradient is 0 or nothing has to change. Figure- 10 displays the output of an RELU and derivative of RELU. Here x is any positive input and if x is grater then 0 give the output as x or give output 0. RELU function gives the output maximum value of input, here max (0, x).

Relu Activation Function

Figure – 10 RELU Function

4.5.2.8 Cost / loss function (Binary Cross-Entropy)

Cost or loss function compare the predictive value (model outcome) with actual value and give a quantitative value which give the indication about how much good or bad the prediction is.

Cost Function

Figure- 11 Cost function work process

Figure-11 x1 and x2 are input in a activate function f(x) and output y1_out which is sum of weighted input added with bias going through activate function. After model output activate function compare the output with actual output and give a quantitative value which indicate how good or bad the prediction is.

There are many type of loss function but choosing of optimal loss function depends on the problem going to be solved such as regression or classification. For binary classification problem binary cross entropy is used to calculate cost. Equation-10 displays the binary cross entropy where y is actual binary value and yp predictive outcome range 0 and 1. And i is scalar vale range between 1 to model output size (N).

Binary Crossentropy

Equation-10 displays the binary cross entropy

6 Phase 6: – Evaluation

6.1 Confusion matrix

In a classification confusion matrix describe the performance of actual value against predictive value. Confusion Matrix does the performance measurement. So confusion matrix classifies and display predicted and actual value (Visa, S., Ramsay 2011).

Confusion Matrix

Table- 5 Confusion Matrix

Confusion Matrix (Table-5) combines with True Positive (TP), True Negative (TN), False Positive (FP), and False Negative (FN). True Positive is prediction positive and true. True Negative is prediction negative and that is true. False positive is prediction positive and it’s false. False negative is prediction negative and that is false. False positive is known as Type1 error and false negative is known as Type 2 error. Confusion matrix can able to calculate several list of rates which are given below on Table- 6.

Here    N = Total number of observation, TP = True Positive, TN = True Negative

FP = False Positive, FN = False Negative, Total Actual No (AN) = TN + FP,

Total Predictive Yes (PY) = FP + TP. Total Actual Yes (AY) = FN + TP

Rate

 

Description Mathematical Description
Accuracy Classifier, overall how often correctly identified  (TP+TN) / N
Misclassification Rate Classifier, overall how often wrongly identified (FP + FN) / N
True Positive Rate

(Sensitivity / Recall)

Classifier, how often predict correctly yes when it is actually yes.  TP / AY
False Positive Rate Classifier, how often predict wrongly yes when it is actually no.  FP / AN
True Negative Rate

(Specificity)

Classifier, how often predict correctly no when it is actually no.  TN / AN
Precision Classifier how often predict yes when it is correct.  TP / PY
Prevalence Yes conditions how often occur in a sample. AY / N

Table – 6 Confusion matrixes Calculation

From confusion matrix F1 score can be calculated because F1 score related to precision and recall. Higher F1 score is better. If precision or recall any one goes down F1 score also go down.

F1 = \frac{2 * Precision * Recall}{Precision + Recall}

4.6.2 ROC (Receiver Operating Characteristic) curve

In statistics ROC is represent in a graph with plotting a curve which describe a binary classifiers performance as its differentiation threshold is varied. ROC (Equation-11) curve created true positive rate (TPR) against false positive rate (FPR). True positive rate also called as Sensitivity and False positive rate also known as Probability of false alarm. False positive rate also called as a probability of false alarm and it is calculated as 1 – Specificity.

True Positive Rate = \frac{True Positive}{True Positive + False Negative} = Recall or Sensivity

False Positive Rate = \frac{True Negative}{True Negative + False Positive} = 1 - Specificity

Equation- 11 ROC

So ROC (Receiver Operation Characteristic) curve allows visual representation between sensitivity and specificity associated with different values of the test result (Grzybowski, M. and Younger, J.G., 1997)

On ROC curve each point has different Threshold level. Below (Figure – 12) display the ROC curve. Higher the area curve covers is better that means high sensitivity and high specificity represent more accuracy. ROC curve also represent that if classifier predict more often true than it has more true positive and also more false positive. If classifier predict true less often then fewer false positive and also fewer true positive.

ROC Curve

ROC Curve

Figure – 12 ROC curve description

4.6.3 AUC (Area under Curve)

Area under curve (AUC) is the area surrounded by the ROC curve and AUC also represent the degree of separability that means how good the model to distinguished between classes. Higher the AUC value represents better the model performance to separate classes. AUC = 1 for perfect classifier, AUC = 0 represent worst classifier, and AUC = 0.5 means has no class separation capacity. Suppose AUC value is 0.6 that means 60% chance that model can classify positive and negative class.

Figure- 13 to Figure – 16 displays an example of AUC where green distribution curve for positive class and blue distribution curve for negative class. Here threshold or cut-off value is 0.5 and range between ‘0’ to ‘1’. True negative = TN, True Positive = TP, False Negative = FN, False Positive = FP, True positive rate = TPR (range 0 to 1), False positive rate = FPR (range 0 to 1).

On Figure – 13 left distribution curve where two class curves does not overlap that means both class are perfectly distinguished. So this is ideal position and AUC value is 1.  On the left side ROC also display that TPR for positive class is 100% occupied.

ROC distributions (perfectly distinguished

ROC distributions (perfectly distinguished

Figure – 14 two class overlap each other and raise false positive (Type 1), false negative (Type 2) errors. Here error could be minimize or maximize according to threshold. Suppose here AUC = 0.6, that means chance of a model to distinguish two classes is 60%. On ROC curve also display the curve occupied for positive class is 60%.

ROC distributions (class partly overlap distinguished)

ROC distributions (class partly overlap distinguished)

Figure- 15 displayed that positive and negative overlap each other. Here AUC value is 0.5 or near to 0.5. On this position classifier model does not able distinguish positive and negative classes. On left side ROC curve become straight that means TPR and FPR are equal.

ROC distributions (class fully overlap distinguished)

ROC distributions (class fully overlap distinguished)

Figure- 16 positive and negative class swap position and on this position AUC = 0. That means classified model predict positive as a negative and negative as a positive. On the left ROC curve display that curve on FPR side fully fitted.

ROC distributions (class swap position distinguished)

ROC distributions (class swap position distinguished)

7 Summaries

This paper describes a data mining process flow and related model and its algorithm with textual representation. One hot encoding create dummy variable for class features and min-max scaling scale the data in a single format. Balancing by SMOTE data where Euclidian distance calculates the distance in-between nearest neighbour to produce synthetic data under minority class. LDA reduce the distance inside class and maximise distance in-between class and for two class problem give a single dimension features which is less costly to calculate accuracy by base algorithm (random forest and MLP classifier).  Confusion matrix gives the accuracy, precision, sensitivity, specificity which is help to take a decision about base algorithm. AUC and ROC curve also represent true positive rate against false positive rate which indicate base algorithm performance.

Base algorithm Random forest using CART with GINI impurity for feature selection to spread the tree. Here CART is selected because of less costly to run. Random forest algorithm is using bootstrap dataset to grow trees, and aggregation using majority vote to select accuracy.

MLP classifier is a neural network algorithm using backpropagation chain-rule to reducing error. Here inside layers using RLU activation function. Output layers using Sigmoid activation function and binary cross entropy loss function calculate the loss which is back propagate with Adam optimizer to optimize weight and reduce loss.

References:

  1. Visa, S., Ramsay, B., Ralescu, A.L. and Van Der Knaap, E., 2011. Confusion Matrix-based Feature Selection. MAICS, 710, pp.120-127.
  2. Grzybowski, M. and Younger, J.G., 1997. Statistical methodology: III. Receiver operating characteristic (ROC) curves. Academic Emergency Medicine, 4(8), pp.818-826.

On the difficulty of language: prerequisites for NLP with deep learning

This is the first article of my article series “Instructions on Transformer for people outside NLP field, but with examples of NLP.”

1 Preface

This section is virtually just my essay on language. You can skip this if you want to get down on more technical topic.

As I do not study in natural language processing (NLP) field, I would not be able to provide that deep insight into this fast changing deep leaning field throughout my article series. However at least I do understand language is a difficult and profound field, not only in engineering but also in many other study fields. Some people might be feeling that technologies are eliminating languages, or one’s motivations to understand other cultures. First of all, I would like you to keep it in mind that I am not a geek who is trying to turn this multilingual world into a homogeneous one and rebuild Tower of Babel, with deep learning. I would say I am more keen on social or anthropological sides of language.

I think you would think more about languages if you have mastered at least one foreign language. As my mother tongue is Japanese, which is totally different from many other Western languages in terms of characters and ambiguity, I understand translating is not what learning a language is all about. Each language has unique characteristics, and I believe they more or less influence one’s personalities. For example, many Western languages make the verb, I mean the conclusion, of sentences clear in the beginning part of the sentences. That is also true of Chinese, I heard. However in Japanese, the conclusion comes at the end, so that is likely to give an impression that Japanese people are being obscure or indecisive. Also, Japanese sentences usually omit their subjects. In German as well, the conclusion of a sentences tend to come at the end, but I am almost 100% sure that no Japanese people would feel German people make things unclear. I think that comes from the structures of German language, which tends to make the number, verb, relations of words crystal clear.

Source: https://twitter.com/nakamurakihiro

Let’s take an example to see how obscure Japanese is. A Japanese sentence 「頭が赤い魚を食べる猫」can be interpreted in five ways, depending on where you put emphases on.

Common sense tells you that the sentence is likely to mean the first two cases, but I am sure they can mean those five possibilities. There might be similarly obscure sentences in other languages, but I bet few languages can be as obscure as Japanese. Also as you can see from the last two sentences, you can omit subjects in Japanese. This rule is nothing exceptional. Japanese people usually don’t use subjects in normal conversations. And when you read classical Japanese, which Japanese high school students have to do just like Western students learn some of classical Latin, the writings omit subjects much more frequently.

*However interestingly we have rich vocabulary of subjects. The subject “I” can be translated to 「私」、「僕」、「俺」、「自分」、「うち」etc, depending on your personality, who you are talking to, and the time when it is written in.

I believe one can see the world only in the framework of their language, and it seems one’s personality changes depending on the language they use. I am not sure whether the language originally determines how they think, or how they think forms the language. But at least I would like you to keep it in mind that if you translate a conversation, for example a random conversation at a bar in Berlin, into Japanese, that would linguistically sound Japanese, but not anthropologically. Imagine that such kind of random conversation in Berlin or something is like playing a catch, I mean throwing a ball named “your opinion.” On the other hand,  normal conversations of Japanese people are in stead more of, I would say,  “resonance” of several tuning forks. They do their bests to show that they are listening to each other, by excessively nodding or just repeating “Really?”, but usually it seems hardly any constructive dialogues have been made.

*I sometimes feel you do not even need deep learning to simulate most of such Japanese conversations. Several-line Python codes would be enough.

My point is, this article series is mainly going to cover only a few techniques of NLP in deep learning field: sequence to sequence model (seq2seq model) , and especially Transformer. They are, at least for now, just mathematical models and mappings of a small part of this profound field of language (as far as I can cover in this article series). But still, examples of language would definitely help you understand Transformer model in the long run.

2 Tokens and word embedding

*Throughout my article series, “words” just means the normal words you use in daily life. “Tokens” means more general unit of NLP tasks. For example the word “Transformer” might be denoted as a single token “Transformer,” or maybe as a combination of two tokens “Trans” and “former.”

One challenging part of handling language data is its encodings. If you started learning programming in a language other than English, you would have encountered some troubles of using keyboards with different arrangements or with characters. Some comments on your codes in your native languages are sometimes not readable on some software. You can easily get away with that by using only English, but when it comes to NLP you have to deal with this difficulty seriously. How to encode characters in each language should be a first obstacle of NLP. In this article we are going to rely on a library named BPEmb, which provides word embedding in various languages, and you do not have to care so much about encodings in languages all over the world with this library.

In the first section, you might have noticed that Japanese sentence is not separated with spaces like Western languages. This is also true of Chinese language, and that means we need additional tasks of separating those sentences at least into proper chunks of words. This is not only a matter of engineering, but also of some linguistic fields. Also I think many people are not so conscious of how sentences in their native languages are grammatically separated.

The next point is, unlike other scientific data, such as temperature, velocity, voltage, or air pressure, language itself is not measured as numerical data. Thus in order to process language, including English, you first have to map language to certain numerical data, and after some processes you need to conversely map the output numerical data into language data. This section is going to be mainly about one-hot encoding and word embedding, the ways to convert word/token into numerical data. You might already have heard about this

You might have learnt about word embedding to some extent, but I hope you could get richer insight into this topic through this article.

2.1 One-hot encoding

One-hot encoding would be the most straightforward way to encode words/tokens. Assume that you have a dictionary whose size is |\mathcal{V}|, and it includes words from “a”, “ablation”, “actually” to “zombie”, “?”, “!”

In a mathematical manner, in order to choose a word out of those |\mathcal{V}| words, all you need is a |\mathcal{V}| dimensional vector, one of whose elements is 1, and the others are 0. When you want to choose the No. i word, which is “indeed” in the example below, its corresponding one-hot vector is \boldsymbol{v} = (0, \dots, 1, \dots, 0 ), where only the No. i element is 1. One-hot encoding is also easy to understand, and that’s all. It is easy to imagine that people have already come up with more complicated and better way to encoder words. And one major way to do that is word embedding.

2.2 Word embedding

Source: Francois Chollet, Deep Learning with Python,(2018), Manning

Actually word embedding is related to one-hot encoding, and if you understand how to train a simple neural network, for example densely connected layers, you would understand word embedding easily. The key idea of word embedding is denoting each token with a D dimensional vector, whose dimension is fewer than the vocabulary size |\mathcal{V}|. The elements of the resulting word embedding vector are real values, I mean not only 0 or 1. Obviously you can encode much richer variety of tokens with such vectors. The figure at the left side is from “Deep Learning with Python” by François Chollet, and I think this is an almost perfect and simple explanation of the comparison of one-hot encoding and word embedding. But the problem is how to get such convenient vectors. The answer is very simple: you have only to train a network whose inputs are one-hot vector of the vocabulary.

The figure below is a simplified model of word embedding of a certain word. When the word is input into a neural network, only the corresponding element of the one-hot vector is 1, and that virtually means the very first input layer is composed of one neuron whose value is 1. And the only one neuron propagates to the next D dimensional embedding layer. These weights are the very values which most other study materials call “an embedding vector.”

When you input each word into a certain network, for example RNN or Transformer, you map the input one-hot vector into the embedding layer/vector. The examples in the figure are how inputs are made when the input sentences are “You’ve got the touch” and “You’ve got the power.”   Assume that you have a dictionary of one-hot encoding, whose vocabulary is {“the”, “You’ve”, “Walberg”, “touch”, “power”, “Nights”, “got”, “Mark”, “Boogie”}, and the dimension of word embeding is 6. In this case |\mathcal{V}| = 9, D=6. When the inputs are “You’ve got the touch” or “You’ve got the power” , you put the one-hot vector corresponding to “You’ve”, “got”, “the”, “touch” or “You’ve”, “got”, “the”, “power” sequentially every time step t.

In order to get word embedding of certain vocabulary, you just need to train the network. We know that the words “actually” and “indeed” are used in similar ways in writings. Thus when we propagate those words into the embedding layer, we can expect that those embedding layers are similar. This is how we can mathematically get effective word embedding of certain vocabulary.

More interestingly, if word embedding is properly trained, you can mathematically “calculate” words. For example, \boldsymbol{v}_{king} - \boldsymbol{v}_{man} + \boldsymbol{v}_{woman} \approx \boldsymbol{v}_{queen}, \boldsymbol{v}_{Japan} - \boldsymbol{v}_{Tokyo} + \boldsymbol{v}_{Vietnam} \approx \boldsymbol{v}_{Hanoi}.

*I have tried to demonstrate this type of calculation on several word embedding, but none of them seem to work well. At least you should keep it in mind that word embedding learns complicated linear relations between words.

I should explain word embedding techniques such as word2vec in detail, but the main focus of this article is not NLP, so the points I have mentioned are enough to understand Transformer model with NLP examples in the upcoming articles.

 

3 Language model

Language models is one of the most straightforward, but crucial ideas in NLP. This is also a big topic, so this article is going to cover only basic points. Language model is a mathematical model of the probabilities of which words to come next, given a context. For example if you have a sentence “In the lecture, he opened a _.”, a language model predicts what comes at the part “_.” It is obvious that this is contextual. If you are talking about general university students, “_” would be “textbook,” but if you are talking about Japanese universities, especially in liberal art department, “_” would be more likely to be “smartphone. I think most of you use this language model everyday. When you type in something on your computer or smartphone, you would constantly see text predictions, or they might even correct your spelling or grammatical errors. This is language modelling. You can make language models in several ways, such as n-gram and neural language models, but in this article I can explain only general formulations for such models.

*I am not sure which algorithm is used in which services. That must be too fast changing and competitive for me to catch up.

As I mentioned in the first article series on RNN, a sentence is usually processed as sequence data in NLP. One single sentence is denoted as \boldsymbol{X} = (\boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(\tau)}), a list of vectors. The vectors are usually embedding vectors, and the (t) is the index of the order of tokens. For example the sentence “You’ve go the power.” can be expressed as \boldsymbol{X} = (\boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)}, \boldsymbol{x}^{(4)}), where \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)}, \boldsymbol{x}^{(4)} denote “You’ve”, “got”, “the”, “power”, “.” respectively. In this case \tau = 4.

In practice a sentence \boldsymbol{X} usually includes two tokens BOS and EOS at the beginning and the end of the sentence. They mean “Beginning Of Sentence” and “End Of Sentence” respectively. Thus in many cases \boldsymbol{X} = (\boldsymbol{BOS} , \boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(\tau)}, \boldsymbol{EOS} ). \boldsymbol{BOS} and \boldsymbol{EOS} are also both vectors, at least in the Tensorflow tutorial.

P(\boldsymbol{X} = (\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(\tau)}, \boldsymbol{EOS}) is the probability of incidence of the sentence. But it is easy to imagine that it would be very hard to directly calculate how likely the sentence \boldsymbol{X} appears out of all possible sentences. I would rather say it is impossible. Thus instead in NLP we calculate the probability P(\boldsymbol{X}) as a product of the probability of incidence or a certain word, given all the words so far. When you’ve got the words (\boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(t-1}) so far, the probability of the incidence of \boldsymbol{x}^{(t)}, given the context is  P(\boldsymbol{x}^{(t)}|\boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(t-1)}). P(\boldsymbol{BOS}) is a probability of the the sentence \boldsymbol{X} being (\boldsymbol{BOS}), and the probability of \boldsymbol{X} being (\boldsymbol{BOS}, \boldsymbol{x}^{(1)}) can be decomposed this way: P(\boldsymbol{BOS}, \boldsymbol{x}^{(1)}) = P(\boldsymbol{x}^{(1)}|\boldsymbol{BOS})P(\boldsymbol{BOS}).

Just as well P(\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}) = P(\boldsymbol{x}^{(2)}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) P( \boldsymbol{BOS}, \boldsymbol{x}^{(1)})= P(\boldsymbol{x}^{(2)}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) P(\boldsymbol{x}^{(1)}| \boldsymbol{BOS}) P( \boldsymbol{BOS}).

Hence, the general probability of incidence of a sentence \boldsymbol{X} is P(\boldsymbol{X})=P(\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \dots, \boldsymbol{x}^{(\tau -1)}, \boldsymbol{x}^{(\tau)}, \boldsymbol{EOS}) = P(\boldsymbol{EOS}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(\tau)}) P(\boldsymbol{x}^{(\tau)}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \dots, \boldsymbol{x}^{(\tau - 1)}) \cdots P(\boldsymbol{x}^{(2)}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) P(\boldsymbol{x}^{(1)}| \boldsymbol{BOS}) P(\boldsymbol{BOS}).

Let \boldsymbol{x}^{(0)} be \boldsymbol{BOS} and \boldsymbol{x}^{(\tau + 1)} be \boldsymbol{EOS}. Plus, let P(\boldsymbol{x}^{(t+1)}|\boldsymbol{X}_{[0, t]}) be P(\boldsymbol{x}^{(t+1)}|\boldsymbol{x}^{(0)}, \dots, \boldsymbol{x}^{(t)}), then P(\boldsymbol{X}) = P(\boldsymbol{x}^{(0)})\prod_{t=0}^{\tau}{P(\boldsymbol{x}^{(t+1)}|\boldsymbol{X}_{[0, t]})}. Language models calculate which words to come sequentially in this way.

Here’s a question: how would you evaluate a language model?

I would say the answer is, when the language model generates words, the more confident the language model is, the better the language model is. Given a context, when the distribution of the next word is concentrated on a certain word, we can say the language model is confident about which word to come next, given the context.

*For some people, it would be more understandable to call this “entropy.”

Let’s take the vocabulary {“the”, “You’ve”, “Walberg”, “touch”, “power”, “Nights”, “got”, “Mark”, “Boogie”} as an example. Assume that P(\boldsymbol{X}) = P(\boldsymbol{BOS}, \boldsymbol{You've}, \boldsymbol{got}, \boldsymbol{the}, \boldsymbol{touch}, \boldsymbol{EOS}) = P(\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)}, \boldsymbol{x}^{(4)}, \boldsymbol{EOS})= P(\boldsymbol{x}^{(0)})\prod_{t=0}^{4}{P(\boldsymbol{x}^{(t+1)}|\boldsymbol{X}_{[0, t]})}. Given a context (\boldsymbol{BOS}, \boldsymbol{x}^{(1)}), the probability of incidence of \boldsymbol{x}^{(2)} is P(\boldsymbol{x}^{2}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}). In the figure below, the distribution at the left side is less confident because probabilities do not spread widely, on the other hand the one at the right side is more confident that next word is “got” because the distribution concentrates on “got”.

*You have to keep it in mind that the sum of all possible probability P(\boldsymbol{x}^{(2)} | \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) is 1, that is, P(\boldsymbol{the}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) + P(\boldsymbol{You've}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) + \cdots + P(\boldsymbol{Boogie}| \boldsymbol{BOS}, \boldsymbol{x}^{(1)}) = 1.

While the language model generating the sentence “BOS You’ve got the touch EOS”, it is better if the language model keeps being confident. If it is confident, P(\boldsymbol{X})= P(\boldsymbol{BOS}) P(\boldsymbol{x}^{(1)}|\boldsymbol{BOS}}P(\boldsymbol{x}^{(3)}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}) P(\boldsymbol{x}^{(4)}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)}) P(\boldsymbol{EOS}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)}, \boldsymbol{x}^{(4)})} gets higher. Thus (-1) \{ log_{b}{P(\boldsymbol{BOS})} + log_{b}{P(\boldsymbol{x}^{(1)}|\boldsymbol{BOS}}) + log_{b}{P(\boldsymbol{x}^{(3)}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)})} + log_{b}{P(\boldsymbol{x}^{(4)}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)})} + log_{b}{P(\boldsymbol{EOS}|\boldsymbol{BOS}, \boldsymbol{x}^{(1)}, \boldsymbol{x}^{(2)}, \boldsymbol{x}^{(3)}, \boldsymbol{x}^{(4)})} \} gets lower, where usually b=2 or b=e.

This is how to measure how confident language models are, and the indicator of the confidence is called perplexity. Assume that you have a data set for evaluation \mathcal{D} = (\boldsymbol{X}_1, \dots, \boldsymbol{X}_n, \dots, \boldsymbol{X}_{|\mathcal{D}|}), which is composed of |\mathcal{D}| sentences in total. Each sentence \boldsymbol{X}_n = (\boldsymbol{x}^{(0)})\prod_{t=0}^{\tau ^{(n)}}{P(\boldsymbol{x}_{n}^{(t+1)}|\boldsymbol{X}_{n, [0, t]})} has \tau^{(n)} tokens in total excluding \boldsymbol{BOS}, \boldsymbol{EOS}. And let |\mathcal{V}| be the size of the vocabulary of the language model. Then the perplexity of the language model is b^z, where z = \frac{-1}{|\mathcal{V}|}\sum_{n=1}^{|\mathcal{D}|}{\sum_{t=0}^{\tau ^{(n)}}{log_{b}P(\boldsymbol{x}_{n}^{(t+1)}|\boldsymbol{X}_{n, [0, t]})}. The b is usually 2 or e.

For example, assume that \mathcal{V} is vocabulary {“the”, “You’ve”, “Walberg”, “touch”, “power”, “Nights”, “got”, “Mark”, “Boogie”}. Also assume that the evaluation data set for perplexity of a language model is \mathcal{D} = (\boldsymbol{X}_1, \boldsymbol{X}_2), where \boldsymbol{X_1} =(\boldsymbol{You've}, \boldsymbol{got}, \boldsymbol{the}, \boldsymbol{touch}) \boldsymbol{X_2} = (\boldsymbol{You've}, \boldsymbol{got}, \boldsymbol{the }, \boldsymbol{power}). In this case |\mathcal{V}|=9, |\mathcal{D}|=2. I have already showed you how to calculate the perplexity of the sentence “You’ve got the touch.” above. You just need to do a similar thing on another sentence “You’ve got the power”, and then you can get the perplexity of the language model.

*If the network is not properly trained, it would also be confident of generating wrong outputs. However, such network still would give high perplexity because it is “confident” at any rate. I’m sorry I don’t know how to tackle the problem. Please let me put this aside, and let’s get down on Transformer model soon.

Appendix

Let’s see how word embedding is implemented with a very simple example in the official Tensorflow tutorial. It is a simple binary classification task on IMDb Dataset. The dataset is composed to comments on movies by movie critics, and you have only to classify if the commentary is positive or negative about the movie. For example when you get you get an input “To be honest, Michael Bay is a terrible as an action film maker. You cannot understand what is going on during combat scenes, and his movies rely too much on advertisements. I got a headache when Mark Walberg used a Chinese cridit card in Texas. However he is very competent when it comes to humorous scenes. He is very talented as a comedy director, and I have to admit I laughed a lot.“, the neural netowork has to judge whether the statement is positive or negative.

This networks just takes an average of input embedding vectors and regress it into a one dimensional value from 0 to 1. The shape of embedding layer is (8185, 16). Weights of neural netowrks are usually implemented as matrices, and you can see that each row of the matrix corresponds to emmbedding vector of each token.

*It is easy to imagine that this technique is problematic. This network virtually taking a mean of input embedding vectors. That could mean if the input sentence includes relatively many tokens with negative meanings, it is inclined to be classified as negative. But for example, if the sentence is “This masterpiece is a dark comedy by Charlie Chaplin which depicted stupidity of the evil tyrant gaining power in the time. It thoroughly mocked Germany in the time as an absurd group of fanatics, but such propaganda could have never been made until ‘Casablanca.'” , this can be classified as negative, because only the part “masterpiece” is positive as a token, and there are much more words with negative meanings themselves.

The official Tensorflow tutorial provides visualization of word embedding with Embedding Projector, but I would like you to take more control over the data by yourself. Please just copy and paste the codes below, installing necessary libraries. You would get a map of vocabulary used in the text classification task. It seems you cannot find clear tendency of the clusters of the tokens. You can try other dimension reduction methods to get maps of the vocabulary by for example using Scikit Learn.

[References]

[1] “Word embeddings” Tensorflow Core
https://www.tensorflow.org/tutorials/text/word_embeddings

[2]Tsuboi Yuuta, Unno Yuuya, Suzuki Jun, “Machine Learning Professional Series: Natural Language Processing with Deep Learning,” (2017), pp. 43-64, 72-85, 91-94
坪井祐太、海野裕也、鈴木潤 著, 「機械学習プロフェッショナルシリーズ 深層学習による自然言語処理」, (2017), pp. 43-64, 72-85, 191-193

[3]”Stanford CS224N: NLP with Deep Learning | Winter 2019 | Lecture 8 – Translation, Seq2Seq, Attention”, stanfordonline, (2019)
https://www.youtube.com/watch?v=XXtpJxZBa2c

[4] Francois Chollet, Deep Learning with Python,(2018), Manning , pp. 178-185

[5]”2.2. Manifold learning,” scikit-learn
https://scikit-learn.org/stable/modules/manifold.html

* I make study materials on machine learning, sponsored by DATANOMIQ. I do my best to make my content as straightforward but as precise as possible. I include all of my reference sources. If you notice any mistakes in my materials, including grammatical errors, please let me know (email: yasuto.tamura@datanomiq.de). And if you have any advice for making my materials more understandable to learners, I would appreciate hearing it.

Role of Data Science in Education

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Data science is a new science that appeared thanks to a lot of reasons. The first reason is that nowadays, we have enough capacity to gather data and later work with it. The second reason is that society accumulates a lot of information every minute, and gadgets can save and then send it to data centers without any communication between people. But saving data is just one step in the world of science. The main task is how to analyze and show the results and later make a conclusion and prognoses. A team of online essay experts from a professional academic writing company SmartWritingService.com say that requests for academic papers for data science research topics increase extremely. It happens because data science analysts’ knowledge is useful in a lot of spheres, and the demand for such specialists is very high. Data science is an important part of sociology, political forecasting, the theory of games, statistics and others. Students need to study it and use it for future research. That’s why the universities added the courses of big data to be modern and meet requirements. Let’s try to discover the role of data science in education to make your own conclusion about its importance.

Why is data science necessary and how to become good in it?

The improvement of the studying process.

All students are different. They use different skills for studying and perceive information differently according to a lot of nuances. For some of them, the best way of getting information from lectors is listening without interruption. Other students prefer discussion during lectures. Some prefer to make notes. Others like to listen carefully and make notes later using the audio version of the lecture. Every group is different but has the same goal, and this goal is to absorb as much information as possible. The best assistant for this goal is data science that will show the teacher the best ways of communicating with students.

Using big data for personal needs. 

Have you ever thought that every one of us is a data scientist? We all use data, analyze it, and act according to conclusions. For example, shopping. Every time you go to the grocery, you notice how many people are there and how long the line is. When you plan your next shopping, you make a prognosis according to that data — the time you need to spend in the market and make a decision if it is optimal to go right now or it is better to visit the shop later when it is almost empty. The same thing works when we talk about studying. According to your observation and experience (that are both data), you make a conclusion on how much time you need to spend on every task.

Learning data science as an additional course. 

To know data science as an additional profession nowadays is very helpful. For the employer, it will be a bonus that can be a decisive factor. The skill to analyze is essential for every profession and helps to understand the market now and necessary for sales. The hardest thing for a data scientist is to ask the right questions for collecting data, and if you are good at it, your salary will increase immensely.

How to become a data science specialist?

Big data and artificial intelligence (AI). The importance of development. We believe that AI is the future of studying. First of all, the machine can collect the information and repeat it as much as the student needs. It is studying with the group, and the quality of communication grows rapidly. The base for machine learning in AI is data science. The analysis of data gives the set of possible reactions and actions to AI that can be changed or improved according to new data that was processed by AI. But from the beginning, AI is a huge set of data. It consists of reactions to life situations, speed and timbre of the voice of the interlocutor, country, the hour of the day, and a lot of other data that finally lead to the reaction of AI to the situation. The development of AI is a question of time, and it will help us to move faster in all spheres of life.

Can we ignore data analytics and don’t take a part in it?

The only way to ignore data science is to throw away all gadgets and become citizens of the wood cabin. And even this step won’t help. Those interested in the amount of population of people who live in the woods will be happy to add you to their list and analyze your +1 using data science technology. Every time you buy bread or don’t buy something on the internet, you are counted. Later they will analyze why you became or not their customer and save for statistics you age, sex, country of request, and all other parameters they can catch. We can only accept this reality and try to use it to our needs.

Don’t be afraid to become a subject for data science. It doesn’t affect your privacy a lot because there are billions of us, and we are only one point for statistics. Thanks to such analytics, scientists can make better specific offers and content for you. On the one hand, it is a kind of manipulation, but it saves time and resources for research from another hand. Use it to make your life more comfortable but remember that there are no coincidences when we talk about data.

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